Simon Capper Email & Phone Number

Maidenhead, England, United Kingdom

London, England, United Kingdom

Director of a department of 18 profiles, including Market Insight Analysts, Data Analysts, DataScientists, Data Analytics Engineers, Data Engineers and Back-End Developers. Responsible for the provision of centralised data and insight services to colleagues across Europe and the US, managing core technical assets (data warehouses, data lake, BI tools) and the provision of analytics and data science services. Highlights in the role to date include:• Industrialisation of revenue forecasting algorithms to provide individualised back catalogue licensing offers to creators• Commissioning the development of data science projects to identify what drives content over-performance (using video and audio embeddings) and the topic categories in which a creator is more likely to produce viral content• Development of a suite of BI dashboards to support the monitoring of new showperformances (eg #views, %viewer retention) and track revenue fluctuations• Implementation of new complex data models to facilitate calculation of revenue share disbursements• Refactoring of data acquisition pipelines for Facebook and Youtube

London, England, United Kingdom

Director of a department of Market Insight and Business Analysts, working alongside Data Science and AI specialists to support the growth of Jellysmack's portfolio of high profile creators and its owned and operated channels (Oh My Goal, Beauty Studio, Gamology etc).Highlights in the role included:• Development of the organisation's first creator segmentation, the centrepiece of an initiative to establish a more customer-centric approach to product and service development; founded on the Jobs-To-Be-Done methodology but employing context-sensitive approaches to qual and quant.• Delivery of a series of quarterly, in-depth reports on the Creator Economy, exploring the impact of macro-economic factors on ad spend and platform performance while also identifying opportunities for category and market optimisation• Mainstreaming the use of social listening to identify emerging content trends and to isolate promising prospects• Developing market-sizing tools to measure evaluate the potential of emerging content categories• Deploying various creator surveys, exploring perceptions of Jellysmack's product offering, content creation pain points, access to financial services

Director of a department of 25, with profiles spanning Strategic Planning and Innovation, Market Research and Insight, Business Intelligence, Data Analytics, Data Quality and Governance, CRM and Data Warehouse architecture and development. Highlights in the role:• Development of public engagement strategy and associated cross-channel measurement framework• Launch of bespoke, in-house brand tracker• Commissioning of multi-layered annual audience research initiatives – focus groups and curated labs • Implementation of Dynamics CRM, new data warehouse and integration hub• Establishment of dedicated systems development team for CRM and data warehousing• Initiation of organisation-wide cross-system reporting approach using DW presentation layer and Power BI• Delivery of several industry leading campaigns including Deliver Life (IOF award winner) and Untapped (Campaign for Good and Third Sector award winner + Drum Marketing Awards Best Advertising Strategy), IPA Effectiveness Award - Bronze • Leadership of BOND cross-sector insight initiative, focusing on the marginally engaged public• Other activities have included facilitation of strategy development workshops, global leadership courses, trustee seminars and leadership coaching

London

Head of team of 15 profiles. Successes in the role:• Establishment of dedicated market insight, campaign planning and web analytics functions• Launch of the organisation’s first market segmentation• Mainstreaming of propensity, LTV and econometric modelling for marketing planning• Delivery of various large-scale market insight projects focusing on drivers of engagement and brand affinity• Commissioning of a major behavioural science research project focusing on DRTV effectiveness• Sector success story campaigns – Big Dig, To Be A Girl (DMA award winner)

London

Manager of a team of 5 that provided actionable analytical insight and reporting to marketing teams across the organization. Successes included the creation of a centralised performance reporting suite and the introduction of WaterAid’s first media planning, income forecasting and lifetime value models

London

Developed a comprehensive Business Intelligence datamart, delivering reporting and analytics services to business users across the UK

Oxford

Bachelor'S Degree

Postgraduate Diploma, Marketing