Samantha Goodman, Mpa Email & Phone Number

Olathe, Kansas, United States

Directed sales and marketing for $250M revenue business. Collaborated with operations team to lead forward-facing functions for all branches and partnered with nursing to ensure regulatory compliance across 9 states. Created new sales systems, forged vendor relationships, and mentored team for professional development. Led team to advocate for seniors and continuously provide high-level services for residents and families.• Designed new strategic training programs, including Marketing 101 training for CRM platform CORE-E and Sherpa Bootcamp for tour-giving training. Wrote tour and sales guide outlining entire sales process.• Saved $2M each year by eliminating use of paid contractors and leveraging internal marketers within local referral sources.

Ia, Ks, Mo, Va And Oh, Pa

Oversaw occupancy, state surveys, and strategic direction for branches across 6 states. Managed P&L responsibility and net operating income and drove strategies for occupancy, operations, and marketing. Directed procedures for fall injuries and medication errors, food costs, staff and resident happiness, and regulatory compliance. Built and mentored team for career development and individual success. • Achieved company record for fastest opening to 100% occupancy at Chesterfield, VA branch, maintaining that occupancy for 5 years.• Generated $39.5M in revenue by orchestrating acquisition of 5 Sunrise properties in Ohio and Pennsylvania, initiating Bickford’s market presence in these areas.

Ames, Iowa, United States

Drove strategic direction for occupancy at 37-apartment branch in Ames, IA, ensured regulatory compliance, and oversaw P&L responsibility and net operating income. Served as board member on senior living organizations. Led and developed high-caliber teams and saved money by avoiding use of agency staffing.• Attained 100% occupancy, generating $2.65M in revenue and achieving Occupancy Award every year.• Partnered with nursing staff member to develop in-person dementia certification, implementing training for employees and residents’ families in other states.

Master Of Public Administration - Mpa

Bachelor Of Arts - Ba, Mass Communication/Media Studies