Samantha Greenberg Email and Phone Number
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🎓 Student Affairs Professional & Tech-Savvy Problem Solver 📚Committed to supporting student success through optimized technologies and platforms. I specialize in training and supporting staff to maximize their use of technology and CRM tools in higher education. #StudentSuccess #HigherEd #TechSavvy #ProblemSolver
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Marketing Cloud ManagerGeorge Mason UniversityLouisville, Ky, Us -
Marketing Cloud ManagerGeorge Mason University Sep 2024 - PresentUnited StatesAs the Marketing Cloud Manager for University Life, I drive the strategic use of Salesforce Marketing Cloud to elevate student engagement and experiences within our division. I optimize the platform for University Life's marketing operations, manage content creation and distribution, and advocate for effective communication strategies tailored to our student body. Collaborating closely with the Salesforce Center of Excellence and various University Life departments, I ensure seamless integration and broad adoption of Marketing Cloud. My role includes overseeing digital and printed content, providing training and support, and leveraging data analysis to drive continuous improvement. My goal is to craft cohesive, personalized communication strategies that support every student's success. -
Crm Support AnalystGeorge Mason University Feb 2023 - Sep 2024Fairfax, Virginia, United States- Develop and maintain training materials including asynchronous video tutorials to support flexible,self-paced learning for users across different functions- On-board new CRM users, conduct personalized and group sessions to improve user competency,promote advanced CRM feature utilization, and enhance productivity and user experience inSalesforce- Implement and maintain a centralized repository for easy access to all training materials anddocumentation, enhancing organizational knowledge management and user self-service- Create and maintain comprehensive technical documentation, establishing a standardized formatand style guide to ensure consistency across all materials- Serve as a primary point of contact for end-user support, efficiently diagnosing issues,implementing solutions, and ensuring clear communication throughout the resolution process- Lead the recruitment, training, and mentorship of undergraduate CRM support interns, focusing ontheir professional development and fostering a collaborative team environment through regulardevelopment meetings- Bridge the communication gap between end users and technical teams for the seamlessimplementation of requested CRM functionality enhancements- Conduct user acceptance testing for system upgrades and new features, ensuring a smoothtransition and minimal user disruption- Serve as a liaison between New Student and Family Programs and Enrollment Management toensure that Orientation program goals are accurately translated into technical specifications, toensure that solutions are aligned with the needs of each area -
Associate Director Of New Student ProgramsGeorge Mason University Feb 2020 - Feb 2023Fairfax, Virginia, United States- Coordinate and execute all departmental communication to new students through the university’sCRM (Salesforce) including building templates, reports, and campaigns- Support the Director and Associate Director of Orientation with building events and creating reportsin Salesforce to capture program enrollment, attendance patterns and trends, and ultimately yield- Lead trainings and on-going guidance to front desk staff on best practices and efficiencies withinthe system so they can provide a more seamless transition experience to new students and theirfamilies- Supervise two graduate assistants and oversee the Quill Camp Coordinator and Counselor teamsincluding the hiring, training, and supervision- Responsible for coordinating the Quill Camp extended orientation program in conjunction with theundergraduate and graduate staff- Provide vision and leadership for comprehensive programming specifically designed to engage newstudents throughout their first year at Mason- Serve on the leadership team for Welcome2Mason extended orientation programming and lead themarketing committee and departmental allocation committees- Lead the Mason Reads common read program, including book selection, programming, andacademic partnerships -
Associate Director Of Family ProgramsGeorge Mason University Jan 2018 - Feb 2020Fairfax, Va- Managed the implementation and ongoing maintenance of the department’s TouchNet point of salepayment process in collaboration with Fiscal Services- Created training documents and workshops for department staff to learn how to use the point-of-sale terminals- Development of a virtual storefront for ticket sales and payment collection through TouchNetMarketplace- Supervised Assistant Director for Family Programs and provided vision and leadership forcomprehensive programming and service delivery specifically designed to engage families of Masonstudents- Oversaw the development and implementation of Family Weekend and Sibs & Kids Weekend assignature events at the university, as well as other university-wide events that involved families- Led the planning and execution Family Orientation, in coordination with the New Student andFamily Programs team- Advised the Mason Parent and Family Council, including member recruitment and selection andfacilitation of bi-annual meetings, volunteer activities, and other responsibilities- Managed a budget of $350,000 for Family Programs in coordination with Business Manager- Assisted in fundraising efforts for the Parents Fund and serve on the Parents Fund AllocationCommittee to review and allocate funding to support university programs and initiatives- Developed relationships with local vendors and campus stakeholders and secures sponsorships forprograms, including move-in, Family Weekend, and orientation- Co-led the campus-wide welcome week initiative during the first three-weeks of the semester withover 150 events and a budget of $100,000 to welcoming new students into the campus community -
Coordinator Of First Year ProgramsWichita State University Jun 2015 - Dec 2017Wichita, Kansas Area -
Website Coordinator, Region Iv-WestNaspa - Student Affairs Administrators In Higher Education 2015 - 2017 -
Graduate Intern For The Student Programming BoardDoane College Aug 2014 - May 2015Crete, Nebraska-Co-facilitated student retreat at beginning of semester-Supervise student programing board of 14 students-Meet 1-on-1 with students regularly to support them in the event planning and personal growth-Accompany students to regional NACA conference -
Student Outreach Coordinator For The Office Of First-Year Experience & Transition ProgramsUniversity Of Nebraska–Lincoln May 2014 - May 2015Lincoln, Nebraska-Facilitate workshops on study skills, time management, note taking and test taking strategies, and campus resources -Create brochures to accompany workshops given by the department-Develop and manage online time management workshop-Collaborate with multiple offices around campus in the designing and implementation of Study Stop-Assist in the hiring and training of learning consultants for Study Stops and co-facilitate monthly professional development-Outreach to students via phone and email that self-identified weaknesses on their New Student Enrollment inventory and invited them to come and meet with academic success coaches-Manage social media page to engage with transfer students -
Recruitment Graduate Assistant For The Office Of Graduate StudiesUniversity Of Nebraska–Lincoln Aug 2013 - Aug 2014Lincoln, Nebraska-Hired, trained and supervised three student workers with data entry and ensured data integrity-Managed and prepared work for student workers, using Excel intensively-Arranged campus visits for prospective graduate students and provided campus tours-Assisted with the planning and implementation of the summer research program including travel and housing arrangements and weekly programing -Delegated tasks to graduate assistants on recruitment team-Supported the staff during two research fairs with over 100 presenters -
Noda Orientation InternMurray State University May 2013 - Jul 2013Murray, Kentucky-Facilitated team building and skill development programs for Orientation Leader training-Assisted in the planning and implementation of a 4-day new student summer program-Attended and participated in welcome week planning meetings-Compile and analyze the results of student and family evaluations for each orientation session-Implemented smart phone app to be used during Welcome Week -
Desk Assistant In The Office Of Student Activities, Organizations, And LeadershipSalisbury University Oct 2010 - May 2013Salisbury, Maryland-Assisted students who came in with questions regarding their registered student organizations-Processed paperwork that was dropped off by students, officers, club advisors, and staff-Answered telephone and in person inquiries about clubs and activities on campus -
President/Driver For SaferideSalisbury University Sep 2009 - May 2013Salisbury, Maryland-Oversaw a 10 member executive board and conducted weekly meetings to check in and plan for upcoming weekends, meetings, and events-Supervised and trained 50+ student employees and revitalized hiring and training process-Prepared and managed a budget of $75,000 and maintained a fleet of 5 university vans-Developed crisis management skills by serving as on call point of contact during weekend operation-Organized campus wide events including a 5k run and information panels on policies and myths -
Mentor Coordinator For Multicultural Student ServicesSalisbury University Aug 2011 - Dec 2012Salisbury, Maryland-Selected 40 student mentors through an application process and coordinated a half day training-Matched mentors with 70 new students based on interests, major, and cultural background-Facilitated the early arrival of incoming students, ensuring students were welcomed / greeted-Served as the direct point of contact during the program for mentors and new students-Developed resource binders for mentors and mentor coordinator to use in subsequent years-Assisted in other department duties including creating flyers to advertise large scale, campus wide events
Samantha Greenberg Skills
Samantha Greenberg Education Details
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Educational Administration - Student Affairs -
Communication, General
Frequently Asked Questions about Samantha Greenberg
What company does Samantha Greenberg work for?
Samantha Greenberg works for George Mason University
What is Samantha Greenberg's role at the current company?
Samantha Greenberg's current role is Marketing Cloud Manager.
What is Samantha Greenberg's email address?
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What is Samantha Greenberg's direct phone number?
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What schools did Samantha Greenberg attend?
Samantha Greenberg attended University Of Nebraska-Lincoln, Salisbury University.
What are some of Samantha Greenberg's interests?
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