Sofia Gião Torrinha Email & Phone Number

Lisboa, Portugal

Currently a project owner, driving clients' business acceleration through 360º data-driven digital strategies:- Optimizing digital campaigns across many platforms such as Google Ads, Microsoft Advertising, Meta, TikTok, Display & Video 360, Mailchimp, E-goi, Meta-search channels;- Developing performance reports to identify actionable strategies, with a deep focus on the digital customer journey, funnel optimization and CRO;- Creating strategic documents, reports and proposals, and leading meetings with C-level clients;- Fostering strong client relationships;- Overseeing digital project implementation and digital campaigns management for optimal performance.

Lisbon, Portugal

Enhanced Digital Marketing Performance through Data-Driven Campaigns:- Creation and data-driven optimization of Search, Shopping and Performance Max Campaigns for several markets on Google Ads and Microsoft Advertising;- Development of performance reports using Google Analytics, Search Ads 360, Power Query, SQL and Microsoft Excel

- Responsible for the internal departments of the club: People Operations and Project Coordination;- Coordination of the Consultant Recruitment process.

- Coordination of the Consultant Recruitment process (180+ applications);- Responsible for the personal and professional development of the members of the club;- Organization of "impACT Stories" - Talks powered by NSC.

Lisboa, Portugal

- Client recruitment for the semester;- Relationship management with recruited clients prospect clients for upcoming semester;- Part of the Consultant Recruitment taskforce.

Lisboa E Região, Portugal

• Spring 2019: project with Fundação Manuel Violante• Spring 2020: project with Just a Change

Lisbon

SPEAK is a social tech startup that connects migrants, refugees and locals through a language and culture exchange program, helping them to feel integrated in the city where they moved to. It breaks barriers, promotes multilingualism, equality and democratizes language learning.

New York City

Events management, PR and financial development of the organization.

Master'S Degree, Management - Workstream In Integrated Marketing Communications, Gpa: 18/20

Activities and Societies: Member of the NOVA SBE Fellowship for Excellence, a merit-based community and scholarship.

Erasmus Programme, International Business Administration

Bachelor'S Degree, Management, Gpa: 18/20

High School, Economics, 18.5/20