Specializing in assisting healthcare companies with corporate brand strategy, product launches, marketing campaigns, and multi-platform engagement. Our expertise ensures a seamless integration with your current team or the capability to deliver superior results independently.

Led Market Development and Marketing Communications departments, which focused on creating strategic experiences that supported the One Lambda brand in the pre-transplant market and enabled growth in the post-transplant space.• Drove revenue growth by implementing differentiated marketing strategies for NPI campaigns and transplant clinician education.• Used webinars, video, and customer testimonials to grow the One Lambda brand across the transplant community, reaching laboratory… Show more Led Market Development and Marketing Communications departments, which focused on creating strategic experiences that supported the One Lambda brand in the pre-transplant market and enabled growth in the post-transplant space.• Drove revenue growth by implementing differentiated marketing strategies for NPI campaigns and transplant clinician education.• Used webinars, video, and customer testimonials to grow the One Lambda brand across the transplant community, reaching laboratory professionals, clinicians, patients, and caregivers.• Revitalized corporate strategy for digital events and global trade shows featuring product messaging, strategic event objectives, and KOL management, resulting in improved client relationships and the discovery of new opportunities.• Launched a new content marketing strategy that aligned with the customer buying journey.• Used Eloqua and SFDC to implement a lead generation strategy that identified new prospects and MQL to SQL conversion.• Partnered with Channel Distributors to reach indirect customers and build a cohesive global brand. • Achieved 100% YoY revenue growth (2020–2022) for the post-transplant product portfolio by collaborating with the Scientific Affairs team to create an educational marketing campaign focused on digital tools, social media, direct mail, and events. Show less

Newly created position responsible for improving overall brand perception as a global leader in the Molecular Diagnostics and Life Sciences markets. • Used qualitative and quantitative market research as the foundation for corporate brand strategy refresh, which unified all functions and regional offices under a single vision and mission. • Established a dedicated cohort of brand champions throughout Asia, Europe, and North America.• Leveraged a blend of traditional and digital… Show more Newly created position responsible for improving overall brand perception as a global leader in the Molecular Diagnostics and Life Sciences markets. • Used qualitative and quantitative market research as the foundation for corporate brand strategy refresh, which unified all functions and regional offices under a single vision and mission. • Established a dedicated cohort of brand champions throughout Asia, Europe, and North America.• Leveraged a blend of traditional and digital marketing techniques to boost sales across the product menu and introduced mobile apps and VR experiences to enhance the Sales team's ability to educate prospects.• Aligned with Sales and Marketing leadership to execute lead generation campaigns and conversion.• Scaled the company’s YouTube and social presence (60% subscriber growth) as the director and producer of nearly 40 live-action and animated videos. Show less

Accountable for brand strategy, campaign development, lead generation, sales enablement, product reimbursement, and customer relationship management for the molecular diagnostic portfolio.• Partnered with Regional Sales and Global Marketing Teams on product positioning and marketing for the molecular diagnostic portfolio.• Secured significant campaign investment to support the launch of the company’s novel gastrointestinal assay, which was critical in growing the business while creating… Show more Accountable for brand strategy, campaign development, lead generation, sales enablement, product reimbursement, and customer relationship management for the molecular diagnostic portfolio.• Partnered with Regional Sales and Global Marketing Teams on product positioning and marketing for the molecular diagnostic portfolio.• Secured significant campaign investment to support the launch of the company’s novel gastrointestinal assay, which was critical in growing the business while creating barriers to entry for new competitors.• Created and executed marketing plans for IVD-cleared assays and instruments.• Launched a physician segmentation campaign and co-branded collateral program to expand market reach. • Led the launch of a new corporate website in partnership with EMEA and APAC teams. Show less

Successfully launched the OVA1 assay in collaboration with Quest Diagnostics, leading brand awareness, product positioning, digital marketing, collateral development, and social media engagement. Developed compelling product messaging by considering clinical segmentation call points and provided comprehensive training to the Sales Team. Implemented an effective physician education program that generated an impressive 82% brand awareness within two years. Managed KOL relationships, yielding… Show more Successfully launched the OVA1 assay in collaboration with Quest Diagnostics, leading brand awareness, product positioning, digital marketing, collateral development, and social media engagement. Developed compelling product messaging by considering clinical segmentation call points and provided comprehensive training to the Sales Team. Implemented an effective physician education program that generated an impressive 82% brand awareness within two years. Managed KOL relationships, yielding grand rounds presentations and case studies. Grew social media presence to >12K by collaborating with national advocacy groups. Show less

Progressed through multiple roles within the agency, starting as an inside sales representative in Miami, FL, and promoted into leadership positions in San Francisco and Austin, TX. Managed brand strategy projects for pharmaceutical, medical devices, diagnostics, life sciences, and CPG clients. Accountable for driving revenue growth by securing new clients and spearheading project management efforts. Delivered a wide array of services, including brand name development, trademark, linguistic… Show more Progressed through multiple roles within the agency, starting as an inside sales representative in Miami, FL, and promoted into leadership positions in San Francisco and Austin, TX. Managed brand strategy projects for pharmaceutical, medical devices, diagnostics, life sciences, and CPG clients. Accountable for driving revenue growth by securing new clients and spearheading project management efforts. Delivered a wide array of services, including brand name development, trademark, linguistic screenings, qualitative and quantitative market research, and testing in adherence to FDA and CE guidelines. Show less