Sha Liu Email & Phone Number

北京

Responsible for 2 brands - Fancy Feast (No.2 online Wet Cat brand) and Cat Chow (Dry Cat brand), reporting to Senior Brand Manager.Market Intelligence - Regularly collect and analysis the information of market situation and competitors, to develop decision tool for Marketing and Sales.I&R - Responsible for I&R projects (4 ones in 2019, 6 ones in 2020), including Positioning & Portfolio, P&L, Pricing/EC Value Chain, and Channel Supporting. etc.Brand Building - Responsible for the… Show more Responsible for 2 brands - Fancy Feast (No.2 online Wet Cat brand) and Cat Chow (Dry Cat brand), reporting to Senior Brand Manager.Market Intelligence - Regularly collect and analysis the information of market situation and competitors, to develop decision tool for Marketing and Sales.I&R - Responsible for I&R projects (4 ones in 2019, 6 ones in 2020), including Positioning & Portfolio, P&L, Pricing/EC Value Chain, and Channel Supporting. etc.Brand Building - Responsible for the multimillion level of digital plan, exploring new media touch points based on the Campaign purpose, e.g. co-branding with Bilibili to reach Generation Z (exposure over 300 million). Promotion/POSM, Sampling, TVC shooting, budget management. Show less

Beijing City, China

Rotate in Consumer Insight, Innovation & Renovation and Digital functions.Consumer Insight/Research: Support on Infant Nutrition quantitative/qualitative research projects (over 20 projects, including Concept Test, Product Test, Brand Health Tracking, KV/Copy Test, Shopper Research etc.), decision supporting for Brand ManagersInnovation & Renovation: Founding member of Nestle INCUBATOR to explore new business model (Nestle, Joint venture & TP partners) to achieve fast-to-speed launch;… Show more Rotate in Consumer Insight, Innovation & Renovation and Digital functions.Consumer Insight/Research: Support on Infant Nutrition quantitative/qualitative research projects (over 20 projects, including Concept Test, Product Test, Brand Health Tracking, KV/Copy Test, Shopper Research etc.), decision supporting for Brand ManagersInnovation & Renovation: Founding member of Nestle INCUBATOR to explore new business model (Nestle, Joint venture & TP partners) to achieve fast-to-speed launch; launch China 1st herbal essence soup brand “Xing Shan” within 8-month time by leveraging resources internally & externallyDigital: Support establishing Nestle X MeituanDianping media/digital cooperative framework to explore new ways of cooperation with BUs; decision support for large-scale campaign lead by BUs Show less

Being responsible for market research, data collection and analysis about auto market share, directly reporting to German project manager; assisting with structuring CRM interviews and researches; collecting/analysing monthly and annually automotive industry data/news and editing reports accordingly; working for internal process design by Visio; translating

Collecting, summarizing industrial target market information, monitoring on a regular basis; assisting the researcher to adjust the structure and subjects of the questionnaire; using Excel to analyse the data; marketing dynamic monitoring; creating new shopping carts in OneSRM system for event activities;administrative support to relevant departments.

Master Of Science - Ms, Project And Enterprise Management

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: 2013.09~2015.07 Class Monitor 2012.09~2012.10 China Open Volunteer 2011.09~2012.06 Student Union Committee