Shaailendraa Selvaraju Email & Phone Number

Kuala Lumpur, My

• I spearhead marketing programs and campaigns, ensuring seamless collaboration across departments and on-time delivery. My expertise lies in overseeing all phases of the project lifecycle, from planning and execution to evaluation and optimization.• I excel at keeping all parties informed through regular updates and clear communication of project objectives, progress, and outcomes. Building and maintaining strong relationships with both internal and external stakeholders is key to my success.• I possess the leadership skills to guide and motivate cross-functional teams. By providing clear direction, delegating responsibilities effectively, and fostering a collaborative environment, I empower teams to achieve peak performance.• I don't just execute plans – I inform them. I conduct market research, analyze competitors, and segment customers to develop targeted marketing strategies. Additionally, I leverage data analytics to measure campaign effectiveness, identify areas for improvement, and optimize marketing initiatives for maximum impact.In essence, I am the strategic orchestrator behind successful marketing programs, driving results through effective project management, collaborative communication, and data-driven marketing strategies.

Melbourne, Victoria, Australia

• Exceeded B2B sales targets, surpassing $100,000 AUD through strategic cold calling initiatives.• Collaborating with clients to increase traffic to their business website, which we have designed, and transitioning to SEO & PPC strategies to draw in more clients and optimize their digital presence within the National Disability Insurance Scheme (NDIS) sector.• Effectively oversaw and nurtured relationships with over 30 key accounts, ensuring close and proactive management to drive client satisfaction, retention, and business growth.

Malaysia

• Produced and managed marketing collateral, such as brochures and website content, leading to a 20% rise in website traffic and in lead generation.• Developed and executed a customer segmentation strategy, enhancing the overall customer experience, fostering increased customer loyalty, and yielding a 10% boost in customer retention.• Collaborated on a new product line, achieving a 25% revenue increase and 20% higher customer satisfaction. • Implemented strategic SEO, resulting in 20% more organic search traffic.• Worked closely with brands like Baskin-Robbins, Calli Ice Cream, Cat & The Fiddle, Lembughini, Gigi Coffee, Pharmaniaga, Teraju Pharma and thoroughly understood each delivered product, overseeing its specific temperature and mode of transportation requirements to ensure a seamless supply chain process.

• Working alongside with the operations team to develop strategies and procedures to increase efficiency for our trucking and warehousing services.• I plan and coordinate with our warehouse teams to ensure items are collected according to what was requested for withdrawal.• Managing our warehouse customer accounts to ensure there is a smooth inbound & outbound process when collecting or delivering inventory.

Malaysia

• Product sourcing and negotiating for new potential suppliers while securing cost-effective pricing for healthy profit margins.• Proposed new product line extensions based on consumer trends, including new designs, color variations, and innovative product types.• Curating new pricing strategies for mega campaigns resulting in achieving the top seller ranking on Shopee (Small Kitchen Appliances).• Managing the logistics and operations by coordinating with Lazada & Shopee teams during mega campaigns periods (e.g., 8/8 to 12/12) to ensure sufficient stock been allocated.• Focused on Increasing sales on Shopee & Lazada by proposing social media promotions and creating engaging product videos highlighting product exclusivity.Implementing traffic-driving strategies for new products

Malaysia

• Developed the knowledge and fundamentals in New Product Development and Supply Chain Management process.• Identifying how to boost sales in the company through their existing & upcoming new channels.• Liaising with Lazada & Shopee Warehouse teams to organize stock inbound to ensure there was sufficient stock. • Ensure that all orders are shipped out on time from our warehouse to avoid any penalties or negative reviews from customers.• Update our logistics partner on upcoming orders or shipments.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

International Summer Program in Bordeaux. Developed the ability to analyse and improve company's Business Models.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Education record

Education record