Shaailendraa Selvaraju Email & Phone Number

Kuala Lumpur, MY

• I spearhead marketing programs and campaigns, ensuring seamless collaboration across departments and on-time delivery. My expertise lies in overseeing all phases of the project lifecycle, from planning and execution to.
• I excel at keeping all parties informed through regular updates and clear communication of project objectives, progress, and outcomes. Building and maintaining strong relationships with both internal and external.
• I possess the leadership skills to guide and motivate cross-functional teams. By providing clear direction, delegating responsibilities effectively, and fostering a collaborative environment, I empower teams to achieve.
• I don't just execute plans – I inform them. I conduct market research, analyze competitors, and segment customers to develop targeted marketing strategies. Additionally, I leverage data analytics to measure campaign.

Melbourne, Victoria, Australia

• Exceeded B2B sales targets, surpassing $100,000 AUD through strategic cold calling initiatives.
• Collaborating with clients to increase traffic to their business website, which we have designed, and transitioning to SEO & PPC strategies to draw in more clients and optimize their digital presence within the.
• Effectively oversaw and nurtured relationships with over 30 key accounts, ensuring close and proactive management to drive client satisfaction, retention, and business growth.

Malaysia

• Produced and managed marketing collateral, such as brochures and website content, leading to a 20% rise in website traffic and in lead generation.
• Developed and executed a customer segmentation strategy, enhancing the overall customer experience, fostering increased customer loyalty, and yielding a 10% boost in customer retention.
• Collaborated on a new product line, achieving a 25% revenue increase and 20% higher customer satisfaction.
• Implemented strategic SEO, resulting in 20% more organic search traffic.
• Worked closely with brands like Baskin-Robbins, Calli Ice Cream, Cat & The Fiddle, Lembughini, Gigi Coffee, Pharmaniaga, Teraju Pharma and thoroughly understood each delivered product, overseeing its specific.

• Working alongside with the operations team to develop strategies and procedures to increase efficiency for our trucking and warehousing services.
• I plan and coordinate with our warehouse teams to ensure items are collected according to what was requested for withdrawal.
• Managing our warehouse customer accounts to ensure there is a smooth inbound & outbound process when collecting or delivering inventory.

Malaysia

• Product sourcing and negotiating for new potential suppliers while securing cost-effective pricing for healthy profit margins.
• Proposed new product line extensions based on consumer trends, including new designs, color variations, and innovative product types.
• Curating new pricing strategies for mega campaigns resulting in achieving the top seller ranking on Shopee (Small Kitchen Appliances).
• Managing the logistics and operations by coordinating with Lazada & Shopee teams during mega campaigns periods (e.g., 8/8 to 12/12) to ensure sufficient stock been allocated.
• Focused on Increasing sales on Shopee & Lazada by proposing social media promotions and creating engaging product videos highlighting product exclusivity.Implementing traffic-driving strategies for new products

Malaysia

• Developed the knowledge and fundamentals in New Product Development and Supply Chain Management process.
• Identifying how to boost sales in the company through their existing & upcoming new channels.
• Liaising with Lazada & Shopee Warehouse teams to organize stock inbound to ensure there was sufficient stock.
• Ensure that all orders are shipped out on time from our warehouse to avoid any penalties or negative reviews from customers.
• Update our logistics partner on upcoming orders or shipments.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

International Summer Program in Bordeaux. Developed the ability to analyse and improve company's Business Models.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Education record

Education record