Daraz is a leading e-commerce marketplace in South Asia (excluding India), offering a comprehensive end-to-end commerce solution. With over 500 million customers across multiple markets, Daraz focuses on four core pillars: E-commerce, Logistics, Payment Infrastructure, and Financial Services, enabling seamless access to a wide array of products and creating an interactive and personalized user journey.Key Responsibilities: • Oversee regional demand planning and in-stock management to ensure seamless availability across multiple markets. • Strategically drive inventory optimization and accurate demand forecasting to meet customer needs effectively. • Lead cross-functional teams, fostering alignment across supply chain, sales, and operations for enhanced efficiency. • Implement data-driven solutions to reduce stockouts, improve operational efficiency, and support sustainable growth. • Analyze market trends and develop actionable insights to inform agile decision-making and accelerate business performance.

As the Chief Consultant at Pencil Box, a dynamic digital marketing agency, I played a pivotal role in driving strategic growth and delivering innovative marketing solutions for a diverse portfolio of clients. My key responsibilities included: • Strategic Leadership: Spearheaded the development and implementation of result-oriented digital marketing strategies, ensuring alignment with client objectives and market trends. • Brand Development: Guided clients in refining their brand identity and positioning, fostering stronger audience connections and market differentiation. • Campaign Oversight: Directed multi-channel marketing campaigns, leveraging insights from analytics to optimize performance and maximize ROI. • Client Relations: Built and maintained strong relationships with key clients, acting as a trusted advisor for their marketing needs and business goals. • Team Mentorship: Collaborated with creative, analytics, and strategy teams to foster innovation, improve execution, and deliver impactful outcomes. • Market Analysis: Conducted in-depth research on industry trends and consumer behavior to inform campaign strategies and maintain competitive advantages.

LOCATIONS: • Noakhali Region: Feni & Lakshmipur • Khulna Region: Bagherhat, Satkhira & Pirojpur • Dhaka Region: Kawran Bazar, Panthapath, Hatirpool, Gawsia, Shahbagh, Nilkhet, and TSC AreaBRANDS HANDLED: • FMCG: P&G, Marico • Pharma: Sanofi, AstraZeneca, Sun Pharma • E-commerce: Daraz, Rokomari, Shajgoj, BigganbakshoKEY RESPONSIBILITIES: • Developed and executed distribution strategies to optimize supply chains and meet customer needs. • Oversaw operations, including order processing, inventory management, transportation, and warehousing. • Analyzed inventory levels and sales forecasts to maintain optimal stock levels and minimize shortages. • Managed third-party logistics, negotiated contracts, and secured cost-effective partnerships. • Collaborated with internal teams to align operations with business goals and customer satisfaction. • Tracked key performance indicators (KPIs) to assess and improve distribution efficiency. • Integrated technology to enhance product tracking and operational accuracy. • Built and led a high-performing distribution team, ensuring training and development. • Ensured compliance with regulations, safety standards, and legal requirements. • Drove process improvements and cost-saving initiatives across the distribution network.

LOCATIONS: • Dhaka Region: Mirpur, Dhaka Cantonment, Mohakhali, Banani, Gulshan, Tejgaon, Kawran Bazar, Banasree, Bashundhara R/ABRAND: • Procter & Gamble (P&G)CATEGORY: • FMCGKEY RESPONSIBILITIES: • Develop and implement sales strategies to achieve revenue targets and expand market share in the assigned territory. • Build and nurture relationships with key retail partners, including supermarkets, pharmacies, and convenience stores. • Conduct store visits to ensure effective merchandising, product placement, and inventory management. • Provide training and support to retail staff on P&G product features and selling points. • Collaborate with marketing and trade teams to execute promotional activities and drive sales growth. • Monitor market trends, competitor activities, and consumer insights to identify opportunities and challenges. • Analyze sales data to track performance, uncover growth opportunities, and inform decision-making. • Explore new business opportunities by identifying potential retail partners and distribution channels. • Manage trade spend and promotional budgets to ensure maximum return on investment. • Uphold compliance with company policies, procedures, and ethical standards in all sales operations.

KEY RESPONSIBILITIES: • Developed and implemented digital strategies for all platforms of Prof. Muhammad Yunus and Yunus Centre. • Conducted audits and analyses to evaluate and enhance social media presence. • Designed strategies to drive traffic and boost engagement across social platforms. • Led efforts to rebrand and redefine the online persona of Prof. Muhammad Yunus and Yunus Centre.

Key Responsibilities: • Designed and implemented marketing strategies to enhance brand awareness and drive customer engagement. • Developed product distribution plans to optimize sales performance and market penetration. • Recruited and supervised a team of 100+ field executives, ensuring alignment with organizational goals. • Planned and executed below-the-line (BTL) campaigns to promote key products and services.

Key Responsibilities: • Developed and executed digital marketing strategies across social media, TVCs, and print media. • Created compelling content for various platforms, including RDCs and advertisements. • Contributed to ideation and execution of innovative campaigns for both online and offline channels. • Managed and coordinated content for social media and print media to ensure brand consistency.