Shabnam Rupani Email & Phone Number

Suwanee, GA, US

Atlanta

Raleigh-Durham, North Carolina Area

• Promote clients' brand name by developing and supporting online marketing programs.
• Manage and execute all online and social media campaigns.
• Monitoring performance of campaigns using Google Analytics.
• Write content for various advertising and marketing mediums to raise awareness and drive high levels of attendance and participation by targeted audience.
• Management and co-ordination of campaigns, reporting and finances.

India, Australia

• Channel Sales Partnerships (APAC)
• Managed large scale ad-spend across multiple clients
• Drive full client management and issue resolution
• Analyze performance of customer’s portfolio of paid search marketing campaign
• Monitor and analyze growing trends in various industries in order to capitalize on opportunities to promote client's key products and services
• Review and analyze competitor sites and drive cross-sell and up-sell opportunities to increase online sales. Provide optimisation services to increase client's online sales with services like:

India, Australia

• Pre-sales engagement work including proposal development.
• Drive growth of Google's advertiser and agency base as part of the New Business Sales Organization.
• Secure new AdWords business by educating agencies and SME partners on Google solutions and presenting custom solutions to help agencies win new and grow existing business.
• Post-sale services like creating detailed reports to assist in upselling budget and increasing client satisfaction with regard to conversion data and overall performance.Other roles:
• Worked on a SPAM project for Orkut and YouTube
• Attended the Annual Google Sales and Operations Conference in California, US in April 2008 and JAPAC Conference in Tokyo, Japan in June 2010

India

• Reviewed ads submitted by the top-spending clients
• Was part of the pilot project for AKWs (Automated Keywords). In this role, optimized/created a list of top keywords for the selected advertisers
• Joined the email response team servicing and supporting advertisers in US and Australia and educating them on new product features; up sell other Google products; identified opportunities to increase their performance.