• Develop and evaluate business and market share growth strategies, based on market forces and dynamics, market trends’ scenario planning, competitive intelligence, win-loss analysis, and opportunities projection. • Develop and evaluate product pricing strategy by balancing customer’s satisfaction and perceived value with company’s top-line and profitability objectives. • Manage company innovation process to generate new offerings ideas and supervise new product definition and commercialization. • Collect and analyze voice-of-customer data using need-based customer segmentation to identify potential business opportunities and factors affecting product demand. • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, return on investment and profit-loss projections. • Use sales forecasting and sales orders to monitor and control product sales strategies, profitability, business developments, and market trends. • Develop, execute, and evaluate marketing campaigns encompassing webinars, social media pages, blog posts, press releases, trade shows, sales tools, marketing collaterals, and marketing emails. Results include 20% YOY qualified leads and customer engagement growth. • Manage global business development initiatives together with multifunctional global teams that generate sales leads, enhance offerings’ value propositions, increase awareness, and promote thought leadership.

Managed ME business unit’s projects and supported the company’s regional operations, business development, and P&L management for the ME region (UAE, KSA, Kuwait, Qatar, Oman, Egypt) and Turkey. • Updated the company’s business model using value proposition design and contribution in building the company’s regional strategy and annual plans.• Held responsible for regional business development besides regional sales and supply chain support.• Built /reviewed projects proposals/bids, terms and conditions, cost calculations and schedules.• Held P&L accountability and contract management for ME projects.• Managed projects’ scope, time and quality for all ME projects including fast track turnkey projects.• Managed projects’ procurement including purchase orders, and invoices.• Held accountable for projects’ Revenue recognition and cash flow management.• Managed cross function management with R&D, engineering, supply chain, finance and leadership team to maintain product/services capabilities, and to enforce the customer centric business model.• Led and motivated the regional execution team in technical, financial and business disciplines. • Managed and coordinated the manufacturing and fabrications process for all ME projects.• Conducted risk assessment and mitigated risk factors through careful analysis of financial and statistical data. • Anticipated and managed change effectively in rapidly evolving global business environments.• Analyzed project issues and identified solutions to meet projects’ productivity, profitability, quality and customers’ requirements.• Discussed and settled customers’ change requests. Finalizes change orders proposals as appropriate.• Upon project completion, analyzed project profitability, revenue, margins, utilization, customer satisfaction. Captured lessons learned and provided feedback to other departments and senior management.

Strengthened company's business by leading implementation of Oil and Gas Automation Projects including ESD, F&G, compressors control and anti-surge systems. Support the regional business unit’s operations, business development, and P&L management for the Saudi Arabian business unit.• Developed ME region’s project management KPIs and re-engineered the project management procedures and processes.• Achieved over 95% customer satisfaction in 2010, 2011 and 2012.• Achieved over 4% Gross profit (GP) improvement for the projects managed in 2010, 2011 and 2012.• Trained, coached and mentored multicultural and cross-functional engineers to ensure smooth adoption of the projects objectives and business development of company’s capabilities in ME.• Established clear ownership for project tasks, ensured that team members had the needed tools, and provided timely feedback.• Supported projects’ proposal, internal and customer kick-off meetings, design documentation development, project planning and scheduling, cost management, procurement’s management, scope management and risk management.

). Led the design and the implementation of ESD, F&G, BMS and process control systems. Managed the projects’ scope, schedule, cost, quality, procurement and risk. Worked on project over $10M in revenue.• Achieved building ME region automated project engineering and project management BPM platform for the company’s process automation sector.• Achieved building standard engineering templates and procedures for ME engineering department• Supported the company’s Saudi Arabian engineering team and supported the growth of the team from 2 to 50 engineers over 2 years.• Managed the projects scope, schedule, cost, quality, procurement and risk.• Managed numerous projects simultaneously within budget. • Served as mentor to junior team engineers. • Led the design and the implementation of ESD, F&G, BMS and process control systems.

Managed the projects design and quality besides attending the control systems testing and commission • Implemented successful multiple projects with more than 97% customer satisfaction in the company’s business units.• Coordinated manufacturing, construction, installation and maintenance projects for engineering team to complete as per customer requirements. • Directed customer installations, maintaining cost effectiveness based on space and power allocation. • Drafted working drawings, wiring diagrams, wiring connection specifications or cross-sections of underground cables, as required for instructions to installation crew. • Collaborated with engineers and project managers regarding design parameters for client projects.

Responsible for the satellite smart power supply design. Conducted vibration and reliability analysis for the satellite systems and payloads. • Improved the satellite reliability and availability by analyzing the satellite system and through collaboration with other satellite systems design teams.• Accomplished the satellite payloads and electronic circuit’s vibration analysis before the starting of the design implementation milestone.• Designed the smart power subsystem for the new Egyptian Satellite (Desert SAT) using intelligent microcontroller embedded systems. • Participated in Egyptian satellite’s (Egypt Sat-1) reliability, availability, vibration and effectiveness studies and analysis.

Designing and implementing ESD systems using microcontroller based (Intel and Rabbit M.C.)