+Strategized Vendor base expansion to leverage with Higher operational & cost efficient – Cost reductions achieved of 28% on previous Cost of Good sold.+Initiated & prepared COGS for 2000+ products across all group categories with Key focus on St.Botanica brand of products with 312+ product SKU’s.+Carried out Competitive market landscape study to identify gaps by conducting secondary market research, understand new product trends, market size, demand & pricing.+Conducted competition research report to study new launches with respect to product textures, formulations, colors & packaging+Structured programs & derived effective pricing strategy for new product launches as well as existing product pricing for boosting Sales & Revenue.+Initiated, investigated, and implemented significant new formulations, process improvements, and cost savings projects.+Developed product plan by coordinating with Customer lead team, Sales team & Marketing team, estimate product costing and develop a project budget and project timeline.+Derived product development with partners and suppliers, troubleshooting issues and negotiating (contracts, costs, timelines) as needed.+Developed financial models (e.g., unit economics, forecasts, Packaging purchase models) for new product categories.+Worked with Quality Assurance & design teams to deliver product names, claims for New product launches & re-orders.+Developed new products by identifying market potential & generating product requirements. Also, determined product specifications & pricing strategy with Sales & Marketing teams.+Re-structuring existing product range & re-designing products in terms of the formulation, fragrance, texture, etc. Effective implementation & target product changes achieved in co-ordination with the manufacturer.

+Develop & Maintain some of the key customer accounts & markets (Key markets – Europe, UK, and Middle East, West Africa); for Private Labelling as well as brands owned by the organization.+Grew & examined UK market from level zero & executed projects right from finding the right partner to final delivery of the export shipment to the marketplace.+Prepare Diverse Pricing strategies for products which varies as per individual international markets.+Assist international partners with product inventories & ensuring uninterrupted market presence for various brands.+Liaise with Product development department for new products to be developed for Global markets & consumers.+Negotiating projects & deals with customers, and ensuring a win-win situation for both – our organization & the customer.+Regular communication with the partners in different time zones & addressing their queries promptly.+Monitoring of e-commerce platforms such as Alibaba, Indiamart, etc., & prompt response to buy leads & requirements.+Involvement in developing marketing tools such as company catalogue, website, trade sites, magazine promotions, etc.

+Locate vendors of materials (packing material/raw material), equipment, machinery or supplies, and interview them in order to determine product features and terms of sales.+Value Analysis of the equipment/product to ensure the purchase at the Right Price with Right Specifications from the Right Sources. +Prepare and process requisitions and purchase orders for supplies and equipment’s.+Direct and coordinate activities of personnel engaged in buying, selling, and distributing materials, equipment, machinery, and supplies.+Preparing Costing sheets of all the products manufactured on Loan License/Contract manufacturing basis, & to ensure that they are in line with the target prices set for the product.+Vendor Management - strategic approach to building and maintaining relationships with your best vendors, which helps in achieving set business goals.+Engaged in Inventory Control & Ensuring the least unproductive inventory.+Meticulous watch on the Market to Purchase the commodity/material before the prices go steep or material goes out of stock due to several market driven causes.+Leading New Product Development which includes Selection of the Right Packaging article to delivering its production output. +Channelizing Human resources in the right direction to ensure smooth completion of a given project.+Ensuring Timely application of relevant Regulatory approvals required for the product to be registered.