Senior Executive Campaign Planning & Operation
Dhaka, Bangladesh
* Implemented a data-driven approach to tracking, optimizing, and automating business development processes. Analyzed Click-Through Rate (CTR%) and Product Display Page (PDP%) metrics. Achieved 80% PDP and 60% UV for all campaign pages. Optimized pages led to a 19% increase in DAU and over 90% CTR.* Effectively managed a team, establishing clear tasks, deadlines, and sales targets.Coordinated initiatives to enhance app engagement, resulting in a notable 1.5 million visit increase… Show more * Implemented a data-driven approach to tracking, optimizing, and automating business development processes. Analyzed Click-Through Rate (CTR%) and Product Display Page (PDP%) metrics. Achieved 80% PDP and 60% UV for all campaign pages. Optimized pages led to a 19% increase in DAU and over 90% CTR.* Effectively managed a team, establishing clear tasks, deadlines, and sales targets.Coordinated initiatives to enhance app engagement, resulting in a notable 1.5 million visit increase. Contributed to the country's largest mega campaign, 11.11, achieving 1 million orders in a single day. Show less