As Managing Director , am responsible for overall strategic Business growth and Development an ensuring that the right partnerships are nurtured into long term associations.furthermore, directly responsible to all stakeholders for proper functioning of various departments be it Sales,Design, Operations, Administration or HR.

As part of the Management team my role and responsibility is to effectively manage Sales and Marketing department including forecasting Revenue, ensuring business pipelines, analysing trends, Marketing initiatives, Promotions, Pricing, Negotiations with clients on deals, making new associations and Strategic Business Development within the region.Developed revenue generation strategies to drive Sales. This includes: Area of Operations, realigning Sales force, Marketing, Target Segmentation, Pricing strategies with specific value driven offers in order to stay ahead and pre-empt existing competition.Analysis, design, and implementation of key Sales driven initiatives within the company to enhance productivity of employees.Ensuring all marketing initiatives are aligned in terms of developing Marketing collaterals, Social Media, referral based initiatives and other Marketing promotions.I am also responsible for Strategic Business Development ensuring the right partnership is nurtured to maintain consistent flow of business. Developed key client base like Movenpick group of hotels, BY Blos hospitality, Nandos, Al Sayegh Brothers, Omniyat properties, Trident International, Al Ali Property Investments, Abdul Salaam Al Rafi Group and GGICO to name a few.Finally, I am currently heading, coordinating and training a team of sr. accounts managers and a Business Development Manager in order to provide necessary consultation and guidance.

Al Kamda is a one stop provider of high end solutions in the areas of Health, Fitness, Sports and Leisure and Architectural Finishes. An ISO 9001:2000 certified company, it has successfully executed more than 2500 projects in 25 years. With 40 International Brands under its name and an annual turnover of more than AED 120 million it is ranked among the top 100 companies in the UAE. As the Senior Brand manager, I was responsible to develop a Strategic Marketing plan, Marketing Mix for pillar Brands, Communication Strategies, Product launches and training events for the group. In charge of marketing initiatives for 40 top international brands such as Startrac, Nautilus, Bowflex, Power plate.I was incharge for branding and specification for top US brands such as Startrac, Nautilius, Power Plate and Bowflex.My role included planning Marketing Analysis using tools as SWOT analysis, PESTLE, Dobson and Starkey analysis, Target segmentation, Pricing strategies, Promotional activities.Brand evaluation using the Brand development platform matrix- differentiation, brand personality and source of authority.I was responsible for corporate re-branding - as one stop provider of high end solutions in the areas of health, fitness sport and design. Impacting your life style as the new tag line for the company.We followed Pillar brand strategies focusing on top international brands and then working along other brands to create an overall effective brand image. I developed media plans-mainly concentrating on quarterly budgets with a keen focus on relationship management, ATL and BTL marketing activities.I was also resposible for coordination with Principals, maintaining of stocks of different Brands Promotional, Printing materials and BTL activities.Finally, I managed different tradeshows such as the BIG 5, the Hotel show, Fitness & Spa and Gitex.

I was responsible for achieving revenue and sales targets in accordance with the commercial objectives of the airline.I also prepared monthly and annual sales report to discuss with country manager the latest trends and completion activities.I recommended strategies after monitoring latest trends from market and completion.I maintained goodwill and relationships with travel agent leaders to market - charter flights to various destinations across Europe and Africa, frequent flier program and obtained feedback for analyzing passenger service, food, and in flight service.Finally, I coordinated and facilitated wet lease between Air India for Haj Operations, as well as distribution and maintenance of ticket stock to agents.