Responsible for growing business and traffic looking after SEO, PPC, display, retargeting, social media Affiliate Marketing Specific Responsibilities Include• Manage all SEO and SEM activities and AdWords campaigns • Optimize sites for traditional search along with mobile, video, image and international search.• Ongoing keyword research, analysis, recommendations, and execution.• Constant competitive analysis for SEO tactics and identify where the project can improve by the development of appropriate strategies.• Create requirements and recommendations documentation as guides for SEO implementation.• Thorough site analysis resulting in actionable, • Communicate SEO to various audiences (product, marketing, and developer, creative, executive).• Measure and analyze the effectiveness and ROI of SEO activities.• Drive SEO growth through strong on-site optimization and strategic content initiatives.• Optimize site architecture, URL structures and content for maximized indexing and keyword relevance, the header tag, sitemap, and robots.txt file creation.• Using proper SEO tools to optimize SEO campaign• Coordinate with development teams to ensure technical SEO best practices are implemented into the development process.• Content creation & promotion in coordination with the content developers (blogging, videos, ebooks, infographics, etc);• Setting up Goals and events in Google analytics • Conversion rate optimization (CRO);• Offer/call-to-action/landing page creation;• Funnel/Reverse funnel optimization;• Goal identification & determination• Social media optimization and social media marketing• Creating a social media campaign to create brand awareness• Paid Social Media marketing to reach the potential customer by using proper channels and filters

Responsible for growing business and traffic looking after SEO, PPC, display, retargeting, social media and web content managementSpecific Responsibilities Include• Manage all SEO and SEM activities and AdWords campaigns • Optimize sites for traditional search along with mobile, video, image and international search.• Ongoing keyword research, analysis, recommendations and execution.• Constant competitive analysis for SEO tactics and identification where the project can improve by development of appropriate strategies.• Create requirements and recommendations documentation as guides for SEO implementation.• Thorough site analysis resulting in actionable, • Communicate SEO to various audiences (product, marketing and developer, creative, executive).• Measure and analyze the effectiveness and ROI of SEO activities.• Drive SEO growth through strong on-site optimization and strategic content initiatives.• Optimize site architecture, URL structures and content for maximized indexing and keyword relevance, header tag, sitemap and robots.txt file creation.• Coordinate with development teams to ensure technical SEO best practices are implemented into the development process.• Content creation & promotion in coordination with the content developers (blogging, videos, ebooks, infographics, etc);• Setting up Goals and events in Google analytics • Conversion rate optimization (CRO);• Offer/call-to-action/landing page creation;• Funnel/Reverse funnel optimization;• Goal identification & determination• Social media optimization and social media marketing

Online Advertising ExpertSEM Development and OptimizationSearch (PPC), Display (Banner), Mobile, Content, Social (SMM)PPCGoogle Adwords Certified, Microsoft Bing Adcenter Accredited, Yahoo Search Marketing, LinkedIn AdvertisingDisplay/Banner Media PlanningPlacing buys on pricing models PPC, CPA, CPM, and DCPMBranding vs. Direct ResponseBehavioral Targeting, Demographic Targeting, Geo-Targeting,Adsense, ReTargeter, AdreadyFacebook Advertising & Sponsored StoriesRemarketing/RetargetingSEOLanding Page Optimization and Content CreationBasic HTMLHubspotOther:HootsuiteContent MarketingMS Office (Excel, Word, PowerPoint)PR's Impact on SearchConverting traditional media dollars into online advertisingProject Management