A performance-driven professional with 4+ years of experience in marketing & brand management. Worked on strategic & data driven marketing initiatives to aligned to the stake holders & business goals 1) Collaborated with internal designer to enhance customer backward UI & UX experience that increased CTR while decreasing abandonment rates. I have also spearheaded campaigns across the Amazon assets & external platforms to boost impressions, CTR, and revenue of the category.2) AS the POC of Brands and Vendor Managers, I have effectively coordinated & managed prominent brands such as Apple, Samsung, Amazfit, Fireboltt, Boat, Noise in their initiatives for continuous product launches and marketing activities across amazon.3) Develop marketing strategies, including use case identification, audience targeting, segmentation, copywriting and creative design to target different set of customers. This has resulted in higher click-through rates and lower opt-out rates.4) Responsible for marketing and execution of Amazons Biggest also was nominated as the POC for consumer electronics product line to drove the smooth marketing and execution through out the event.5) Being Apple POC for consumer electronics category, India. Working on the apple apple launches and marketing activity across amazon & brand collaboration.6) In Paid Search, I oversaw the development of text ads and shopping ads for the Consumer Electronics category in accordance with established guidelines.7) Working on the CEPC initiative of Automation & PR communication to increase the awareness around the offer, events and launches around this category.