- Advisor to startups ranging from pre-seed to series D and beyond - Input on strategy, marketing, consumer research and sales- Confidential, private phone conversations across various industries

Seed funding- Increased MRR growth by 125% through strategic organic and paid initiatives, showcasing exceptional revenue generation expertise.- Led a 15% increase in demand capture with effective nurture campaigns, demonstrating deep customer engagement knowledge and driving bottom-funnel growth- Relaunched blog website with a focus on conversion rate optimization, driving a 25% increase in lead conversions, a 30% increase in engagement time and a 40% increase in user… Show more Seed funding- Increased MRR growth by 125% through strategic organic and paid initiatives, showcasing exceptional revenue generation expertise.- Led a 15% increase in demand capture with effective nurture campaigns, demonstrating deep customer engagement knowledge and driving bottom-funnel growth- Relaunched blog website with a focus on conversion rate optimization, driving a 25% increase in lead conversions, a 30% increase in engagement time and a 40% increase in user sessions- Consistently exceeded quarterly growth marketing OKRs by 15% to 25%, showcasing dedication, execution prowess, and outstanding results- Orchestrated seamless collaboration between sales, product, engineering, customer operations, and design teams, culminating in the development of a cohesive roadmap that streamlined processes and maximize results across the organization- Led a high-performing team of 25 professionals, ensuring positive project outcomes and fostering a culture of excellence Show less

Pre-seed- Accelerate customer acquisition and retention through growth marketing - Identify and pipeline new product lines to build strong revenue generation models

Pre-seed- Led marketing initiatives for the largest bitcoin ATM operator in Canada, with a focus on optimizing existing campaigns and planning OKRs which align with company objectives - Accelerated paid optimizations in the second week of engagement which resulted in a 58% increase in conversions and 80% campaign interactions MoM- Owned channel agency partnerships and managed to drive a 2% increase in unique transactions over the course of three months - Developed and… Show more Pre-seed- Led marketing initiatives for the largest bitcoin ATM operator in Canada, with a focus on optimizing existing campaigns and planning OKRs which align with company objectives - Accelerated paid optimizations in the second week of engagement which resulted in a 58% increase in conversions and 80% campaign interactions MoM- Owned channel agency partnerships and managed to drive a 2% increase in unique transactions over the course of three months - Developed and deployed content strategy which showcased thought leadership in various formats such as website content, social and earned media - Became an internal educator of marketing which helped stakeholders buy-in - Forecasted budget for FY23 utilizing best practices to test, optimize and deploy marketing initiatives in a highly volatile market Show less

Series A- Managed and optimized marketing (digital & traditional) verticals for $3.2M - Sourced and on-boarded integrated marketing partner while overseeing success per platform, resulting in >15% conversions per optimized channel - Initiate organization wide rebrand which spoke with identified target audience which help reduce cost per lead by 70% and increase engagement by 40% QoQ- Oversaw and hired team of 4 direct reports while managing 20 external reports -… Show more Series A- Managed and optimized marketing (digital & traditional) verticals for $3.2M - Sourced and on-boarded integrated marketing partner while overseeing success per platform, resulting in >15% conversions per optimized channel - Initiate organization wide rebrand which spoke with identified target audience which help reduce cost per lead by 70% and increase engagement by 40% QoQ- Oversaw and hired team of 4 direct reports while managing 20 external reports - Collaborated with cross functional teams while informing marketing efforts, which helped maintain singular roadmap across the organization - Championed internal culture fostering which enabled internal team to execute on day to day tasks efficiently Show less

IPO- Raised brand awareness and curated pitch decks to help raise capital for Initial Public Offering Structured and launched fully integrated campaigns to support new geo-markets across Canada in two languages- Optimized monthly targets by utilizing high touch marketing channels while maintaining six figure marketing spend - Collaborated with data and engineering teams on setting up back end tracking to measure success of existing and future campaigns - Increased… Show more IPO- Raised brand awareness and curated pitch decks to help raise capital for Initial Public Offering Structured and launched fully integrated campaigns to support new geo-markets across Canada in two languages- Optimized monthly targets by utilizing high touch marketing channels while maintaining six figure marketing spend - Collaborated with data and engineering teams on setting up back end tracking to measure success of existing and future campaigns - Increased bottom funnel engagement by 6% month over month by working closely with the product team to enhance web and mobile app user journey flows- Setup nurture programs to educate and convert existing users on new product offerings Show less

Acquired by Post City Group- Increased overall reach by 5% for online blogs, facebook and Instagram posts by utilizing Paid & Organic search - Proactively built relationships with prospects to increase brand partnerships- Maintained, conceive and developed high-quality content to promote brand message based on established goals and campaigns with showcased 10% - 50% return on investment- Developed and successfully executed digital delivery channel strategies, business plans,… Show more Acquired by Post City Group- Increased overall reach by 5% for online blogs, facebook and Instagram posts by utilizing Paid & Organic search - Proactively built relationships with prospects to increase brand partnerships- Maintained, conceive and developed high-quality content to promote brand message based on established goals and campaigns with showcased 10% - 50% return on investment- Developed and successfully executed digital delivery channel strategies, business plans, and budgets ranging  from $2,000 - $60,000- Built and sustained influencer relationships across various social channels to promote content relevancy with accurate audience segmentation Show less

- Led implementation of Digital Transformation tools such as Tableau, Google Analytics and SalesForce environment- Developed and managed digital campaigns targeted towards B2B audiences which showcased 8% increase in turning engagements into success stories- Fabricated a digital roadmap to set expectations and define targets for each quarter leveraging SEO/SEM, Paid/Organic and email marketing optimization- Managed and collaborated with UI/UX designers to enhance product app and… Show more - Led implementation of Digital Transformation tools such as Tableau, Google Analytics and SalesForce environment- Developed and managed digital campaigns targeted towards B2B audiences which showcased 8% increase in turning engagements into success stories- Fabricated a digital roadmap to set expectations and define targets for each quarter leveraging SEO/SEM, Paid/Organic and email marketing optimization- Managed and collaborated with UI/UX designers to enhance product app and website capabilities to facilitate visual market penetration with IoT- Conceptualized and hosted monthly podcasts which focused on key consumer pain points with industry leaders Show less

Seed funding-  Led transformation of CRM tools to support both B2B and B2C digital capabilities- Rebranded website which increased conversion by 3% month over month on Desktop, Tablet and Mobile web platforms - Designed Digital & Offline Annual Marketing Plan to support marketing initiatives across all verticals including event conferences, webinars, podcasts, patient testimony videos/interviews, product process explainer videos and press conferences- Leveraging google ads… Show more Seed funding-  Led transformation of CRM tools to support both B2B and B2C digital capabilities- Rebranded website which increased conversion by 3% month over month on Desktop, Tablet and Mobile web platforms - Designed Digital & Offline Annual Marketing Plan to support marketing initiatives across all verticals including event conferences, webinars, podcasts, patient testimony videos/interviews, product process explainer videos and press conferences- Leveraging google ads to support e-commerce funnel which projected monthly revenue of $20,000- Created partnership proposals for medical associations to include product services as a part of an employee benefit plan Show less

- Presented insights regarding .com and native app practices to senior leadership using Adobe dashboards and analytics which bring in revenue of $3 billion- Identified scopes of improvements within native app and collaborated with Sales and User Experience teams working in Agile environment- Created data visualization models using Tableau which helped in telling a story for waterfall analysis- Leveraged insights to drive digital campaign recommendations which attract clients &… Show more - Presented insights regarding .com and native app practices to senior leadership using Adobe dashboards and analytics which bring in revenue of $3 billion- Identified scopes of improvements within native app and collaborated with Sales and User Experience teams working in Agile environment- Created data visualization models using Tableau which helped in telling a story for waterfall analysis- Leveraged insights to drive digital campaign recommendations which attract clients & prospects to bank with CIBC products which showcased a 5% increase - Led implementation of 3rd party vendor analysis which helped achieve CIBC’s competitive benchmarking Canada wide Show less

- Provided financial analysis for a leading American financial services company and Canada’s major Telecom provider for a combined portfolio of $100 Million- Prepared Invoicing, Pricing Models, Budgeting, and Forecasting schedules for resources working under the Accenture umbrella using SAP & Oracle iSupplier- Practiced Business Intelligence methodologies while delivering Pipeline reports to senior Managing Directors using Tableau and QlikView- Facilitated effective communication… Show more - Provided financial analysis for a leading American financial services company and Canada’s major Telecom provider for a combined portfolio of $100 Million- Prepared Invoicing, Pricing Models, Budgeting, and Forecasting schedules for resources working under the Accenture umbrella using SAP & Oracle iSupplier- Practiced Business Intelligence methodologies while delivering Pipeline reports to senior Managing Directors using Tableau and QlikView- Facilitated effective communication between client account leads and C-level executives with regards to Variance Analysis and Project Budgeting using Pivot Tables Show less

- Responsible for acquiring 3 projects worth over $200,000 through client negotiations- Implemented marketing plans using Google Ads by segmenting and targeting a focal customer base- Spearheaded Virtual Reality marketing tactics to immerse clients in infrastructural designs using Oculus Rift which increased overall brand awareness- Facilitated project budget allocation across various offline and digital marketing assets