Digital Marketing Analyst
Current• Managing Accounts of Different Domains like Travel, Hotels,Fitness Institute Mortgage/ Loans, Garage Door Dealers and Repair & few E-commerce Websites.• Managed AdWords Account • Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of search & display campaigns.• Involved in presales, prepare proposal for Paid Media Campaigns on the basis of client intel in different verticals.• Involved in creating Online Marketing Strategies/ Wireframes for the clients.Team Building/ Hiring/ Performance evaluation.• Strong analytic and decision making skills to identify problem areas and the ability to take immediate corrective actions.• Achieve overall client and company business targets.• Constantly looking for new opportunities in the area of PPC and suggest the most appropriate testing to team.• Delivering campaign success under tight deadlines and high pressure at times.• Preparing PPC landing page format and plans, Competitor Analysis and Custom Reporting for the clients.• Provide regular reporting and recommendations to clients based on PPC program results.• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.• Monitor client conversion rates and optimize results through A/B testing and other KPI’s.
