Shaju Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

As Senior Client Partner, I lead key accounts from nine national vertical such as Retail, Clothing, Technology, E-commerce, Interior décor, Automobile, Telecom, FMCG & Consumer durable. I mentor team members to identify newer opportunities to orchestrate deals and long-term plans that align with the business objectives of global brands such as Toyota, Intel, ITC, One Plus, Xiaomi, Lenovo, TVS Motors, Arvind Brands, TTK prestige to name a few. Inspire the team to works as an extended arm of each key account. Expand the relationships by continuously co-creating communication solutions / strategies to meet their short team and long term goals. Collaborate with multi-function teams to design account mapping mechanisms, go-to-market strategies for yield and volume MS growth

Bengaluru, Karnataka, India

Ernakulam, Kerala, India

As the Branch Head of Kerala market, I was responsible for the profitability of the branch and the brand. (Ie: The Times Of India – Kerala edition). Work closely with the client’s marketing & media teams to identify a brand or marketing insight and translating them into high impact multimedia campaigns or brand specific activations. Such exercise led to large National IPs like Golden Girls from Malabar Gold & Diamonds, Speak for India and ET Young Leaders Initiative from Federal Bank.In my stint as the Branch Head of The Times of India Kerala branch (ie: FY’ 18 – FY’ 21) the branch’ s advertising revenue grew from Rs. 42.00 crores in FY’ 18 to Rs. 76.00 crores in FY’ 21. Increased turnover, productivity, efficiency and cost optimization initiatives transformed The Times of India Kerala branch profitable in FY’ 20. Cost optimization initiatives were implemented without compromising on processesLaunched four satellite offices (Kollam, Kottayam, Kannur and Palakkad) on retainer plus incentive model, this initiative enabled 4 – 5 times revenue growth from these markets. Based on the success of this model, this initiative was later implemented in other markets too.The Times of India Cochin & Malabar editions became the number Uno English newspaper in their respective markets. Designed & implemented pricing packages which resulted in substantial increase of advertising volumes from other markets to The Times of India Kerala edition. Exclusive L2L crack team ensured high volume and revenue growth for the local edition. These initiatives turned TOI Kerala edition profitable in FY’ 21.

Bengaluru, Karnataka, India

I spear headed the business development responsibility of Automobile and Education verticals nationally. Apart from business development, as a National head I implemented go-to-market strategies using various data points available to garner growth and compete competition. Automobile & Education verticals achieved significant 26% growth in volume for The Hindu south editions. Vol MS of Auto & Education verticals grew by 4% and 11% respectively. Launched “Automania”, an exclusive sub-brand with The Hindu targeting the auto enthusiasts in Chennai, Bangalore and Mumbai markets Successfully expanded “The Hindu Auto Expo” to Bangalore markets.

Tamil Nadu, India

Joined The Times Group as Manager in 2005 and got elevated four times during the nine years & ten months tenure. Exited the group as Deputy General Manager in September’2015. I was a key member of the multi-functional task force for the launch of Times of India Chennai & TN editions. I was deeply involved right from the early days of launch planning, mapping competitive intelligence, revenue potential estimation, plotting go-to-market strategies and executing phased launch plans of TOI Chennai & TN editions.With a team of highly motivated business development managers, the dream team was responsible for Nurturing key accounts through co-creating market-based solutions, Conceptualize & hand hold / lead large IPs, Strategize marketing plans for business & market expansion, Develop strategic alliance with relevant trade bodies, government institutions and private trade associations. Forecast & finalize the annual revenue targets, Forecast & recommend human capital required for the year. Design training & mentoring programIPs created by the Dream Team  Created a Guinness Book Of World Record through ‘India Smiles’ initiative for Saveetha University and The Times Group  IGNITE – Annual national level inter-school science & math’s exam and quiz. Winners gets the opportunity to visit NASA. In partnership with VIT University  Lawgical Connect – A annual round table on National legal issues Times Auto Expo – Annual automobile expo in Chennai, Madurai & Pondicherry  Edupreneurs – A annual state level felicitation platform to highlight & celebrate the exemplary work of educationist in TN Times Consumer Durable Expo – Chennai's only Consumer Durable exclusive expo Scholympics – Annual inter-school sports challenge  Times Science Quiz – Annual inter-school science quiz in Chennai, Coimbatore, Madurai, Salem, Erode, Dindigul & Trichy Search – Annual mobile app development challenge in association with Vellammal Education Trust

Chennai, Tamil Nadu, India

Chennai & Pondicherry

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Tamil Nadu, Nasa Pondicherry & Kerala

TATA Infomedia Ltd was the publishing wing of TATA Group based in Mumbai with core business of telephone directories & National niche magazines.During the heydays of niche magazines, TATA Infomedia owned 21 titles which includes B2C magazines such as Overdrive, Better Photography, AV Max, Digit to name a few and B2B magazines as such Search, Auto Monitor...etc. As the Regional Head, my team was responsible for business development, strategic & competitive analysis and brand communication leading to design & delivery of brand strategies of clients in Tamil Nadu, Pondicherry & Kerala markets. Marketing plans for further business and market expansion & penetration. Strategizing circulation growth, brand visibility of niche magazines, availability of all B2C products of TATA Infomedia Limited.

Chennai, Tamil Nadu, India