Shakyna Bolden Email & Phone Number

As the Vice President of Digital Revenue & Experiential Operations at Will Packer Media (xoNecole and WP Narrative), I bring a unique blend of strategic vision, innovative thinking, and relentless execution to the table. My role is not just about overseeing brand partnerships and integrated marketing campaigns—it's about driving transformative growth, creating impactful narratives, and elevating the voices and experiences of women of color worldwide.Since stepping into the sales arena in 2019, I’ve achieved a remarkable 575% revenue growth, turning challenges into opportunities and building our brand partnerships department from the ground up. My expertise spans the full spectrum of digital media, including Brand Partnerships and Sales, Integrated Marketing, Client Services, Media Planning, and Ad Operations. I’ve mastered the art of managing end-to-end sales campaigns, from conceptualization and product development to RFP responses, client relationship management, negotiations, media planning, and campaign execution.I lead a dynamic team that consistently delivers custom, multi-platform campaigns featuring experiential events, original video, audio (podcasts), editorial, and social content. Our work amplifies lifestyle, social impact, and wellbeing, resonating deeply with our audience of millions. We’ve partnered with top-tier clients such as Toyota, Ulta Beauty, Tampax, Shea Moisture, European Wax Center, and Pfizer, delivering campaigns that are not only effective but also culturally relevant and meaningful.

Listed skills include Business Strategy, Sales Operations, Microsoft Excel, and Strategic Partnerships.

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  Georgia State University

  Business Administration And Management, General