A member of the Global Strategic Marketing and Central Demand Generation team, and the Regional Coordinator for Asia Pacific countries for Digital Industries at Siemens AG

- Responsible for the creation and execution of key marketing & customer engagement strategies to leverage the multi-Business Area strengths, corporate visibility, and brand positioning.- Driving digital transformation and Digital customer experience for the org as a digital marketing expert. - Spearheading Customer Digital customer experience & Management (DCX/CXM) by creating high level customer touch points and customer experience journey.- Curated thought leadership content for the corporate topics across matrices for the customers and develop marketing stories for the offerings - Involved in Creation, propagation and management of the brand strategy and vision plan including new product communication, market development and consumer insights - Supporting the development and execution of regional and local integrated marketing and communications campaigns across business verticals.- Enabling the localization and adaptation of global campaigns - Managing integration strategies, enterprise architectures, platforms and application infrastructure required to successfully implement a complete solution providing the best engagement platform for the customers - Content marketing - creating quality content for the organization across business verticals

Handled in-country marketing initiatives for Contour BGM portfolio, spanning across new business acquisition and consumer growth. - Conceptualized & executed integrated marketing campaigns for Contour brand in India.- Responsible for execution of integrated marketing campaigns that help educate, engage and acquire Customers & Consumers across channels- Led business projects with a major group of hospitals across India- Participation in international & National diabetes congress- Collectively built the strategic road map for doubling business turnover over the next 03 year- Set-up for channel-wise field force to drive exponential growth for the organization, Included: Market potential mapping, Competition intelligence, Sales projections & monitoringFew Projects- Strategic Projects with McKinsey on Growth strategy for emerging market- Samrat - A part of the Loyalty program for Retailers - Convex - Knowledge platform for HCPs- The core member for Digital marketing - APAC countries- The emerging Customer care service in India

Managed 90 Crores gynecology portfolio for the GRL- Pharma DivLead for brand Strategy Formulation and Implementation - Primolut N - with RX & OTX drive, Brand moved at the 235th position from the 300th brand of IPM)- Drove Channel partners like Stockists & Retailers as OTX Management for the Div.- Led the conceptualization, development & rollout of "My Champp – My Choice To Help in Adding My Product Purchase” – An android based mobile app for retailers

In charge of the gynecology portfolio with other important VMS brands of the div.- Lead brand portfolio expansion & innovative product basket for both ethical as well as OTC market.- Successfully launched a multivitamin brand “Renerve 24” with many milestones in the first month of its launch (10000 Rx. in the launch month)Few initiatives Taken for the portfolio - WOW – Working for the wellbeing of women– A Strides FOGSI initiatives”- A KOL engagement program in association with FOGSI President for 2015-16 “Dr. Prakash Trivedi”- Celebrate feminity – A Radio Campaign engaged about 100 Gynecologists addressing common gynec issues from adolescence to menopause of a woman- Clinic to court – All India workshop on medico-legal issues with 6000 Gynecologists through Dr. Bipin Pandit’- Back to study days – CME program with 5000 gynecologists with AFG & Safe motherhood committee of FOGSI. - The journey towards safe motherhood – A program with Life cell on patient education with 500 gynecologists in 8 metros.

In charge for Chronic therapies like Neurology and Cardiology

Launched Lupin’s Cardio Vascular & Nephro Div.(As a part of Sales team)