- End-to-end ownership of developing new online growth marketing framework for TruckBook.- Works cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects.

Marketing & Growth for App & Web at Dineout, responsible for architecting customer lifecycle supported with an integrated Marketing Strategy, Analytics & Research. - Owning the Product Growth roadmap and working closely with CxO’s to prioritize marketing campaign.- End-to-end ownership of developing new and optimizing Product communication channels. - Support strategic decision making through analytics - disaggregate issues, identify root causes, innovate new processes and recommend solutions.- Deliver high quality, detailed, responsive and efficient Analytics in the form of statistical models, analyses, reports and dashboards that make a significant impact with respect to the product marketing Strategy.- Bring in the expertise on extracting the efficiencies and continuously improving outcomes from partners such as Google Analytics/Facebook/Appsflyer/Branch/Clevertap.- Major learnings on stakeholder management across city, brand, central growth, Alliance, business planning and supply teams. Multiple iterations to make this three-sided platform click on reducing burn rate while scaling order retention and GMV.- Team Management: advising teams on analytics projects; training and mentoring team members - building proficiency in domain knowledge, skills and capabilities.Achievement: Awarded as Most Valuable Player within 6 months

- Assisting clients on continuously improving their business KPIs and marketing processes, through use case design, solutioning and cross channel communication strategies.- Secured trusted advisor, advocate and marketing thought leader/subject-matter-expert in each domain- Initiated and led webinars on recent trends and leveraging CleverTap platform towards customer success- Prioritization of product roadmap as per the RICE framework.- Lead a team. Responsible for organizing daily scrum meetings and weekly customer review

- Managed and executed projects - marketing automation, campaign management, creative analysis and data segmentation based client's business KPI.- Develop an intimate understanding of the customers’ businesses, planning and helping them develop strategies to improve customer retention- Initiated and lead the project from pre-sales strategy to post-sale/post-execution review and follow-up plans while- Major achievements:o Achieved 25-30% quarterly growth from accounts allocatedo Controlled the financial health of accounts with 0% churn rate for 8 months