Shalini Roncato, Mba Email & Phone Number

Toronto, On, Ca

Middleboro-Lakeville, Massachusetts, Us

Head of Canadian marketing for Ocean Spray brand.

Mississauga, Ontario, Ca

Head of the Marketing function for a portfolio of three premium, all natural pet treat brands (Caledon Farms, Dog Delights & Crumps’ Naturals). - Created the marketing department from scratch, including a team of six marketers, new agency relationships, brand strategies, budgeting, research, DTC & eCommerce, Social, budgeting, and more.- Led deep brand positioning work which informed an entire re-launch of the Crumps' Naturals brand with new visual identity & packaging, - Led first ever OLV campaign development for Caledon Farms with YouTube advertising to expand awareness & penetration.

Mississauga, Ontario, Ca

- Lead for porfolio of brands including: Sandbanks Winery, Inniskillin wines, Audacity of Thomas G Bright, Sumac Ridge Wines, See Ya Later Ranch, Stellers Jay Sparkling wine, Nk'Mip, and Black Sage Vineyards.- Led Growers Cider to achieve double-digit growth. - Led Saintly wines through strategy & communications planning.

Louisville, Ky, Us

- Led digital innovation that will unlock future brand growth through new digital sales channels and use digital innovation to create a frictionless and differentiated consumer experience.- Deliver an 18 month innovation pipeline with a focus on core menu and breakthrough innovation.

Louisville, Ky, Us

Responsible for strategic vision, annual planning of marketing calendars, and new product pipeline. Highlights include: Building multi-channel strategies based on clear objectives. Developing innovation culture that drives promotional success. Influencing and taking stakeholders with me on big bet initiatives. Distilling deep human insights to drive consumer behaviour. Growing & coaching team of four.

Louisville, Ky, Us

Leadership of KFC Group Meals Portfolio (+$350 Million)• Initiated immediate turn around action plan including, elevated communication campaign and disruptive value promotions, to stop declines and achieve +2.5% sales growth.• Developed new brand vision & breakthrough local positioning, including new creative strategy, & brand standards. Led collaboration between agencies & internal stakeholders. • Led annual planning including development, and execution of strategies. Managed process down to final media plan.• Managed execution of 8 promotional campaigns including all digital & offline communications.• Coached a team of two brand managers towards achieve their career goals.

Louisville, Ky, Us

Leadership of KFC Individual Meals Portfolio ($350 Million) • Responsible for strategic planning, promotional activity recommendations, & sales performance for KFC Individual Meals business. • Developed insights, advertising & integrated activation's for over +16 promotional windows covering both LTO & permanent menu initiatives. • Launched complete menu overhaul, including menu design, pricing strategy, and +15 innovations. • Provided coaching and direction for 2 direct reports.

Louisville, Ky, Us

Managed KFC Innovation pipeline and process management.• Identified Big Bet concepts and occasion based insights to drive innovation agenda• Develop menu strategy for the brand, including both short term and long range planning. • Drive cross-functional team, agencies & suppliers in developing and implementing new products introductions.

Chicago, Us

Brand Manager on TASSIMO, a revolutionary hot beverage system that makes coffee, espresso, cappuchino, latte, tea and hot chocolate.

Chicago, Us

Associate Manager for the Crystal Light, Kool Aid, Country Time and Tang Portfolio

Chicago, Us

Accociate manager on the Toblerone, Terry Chocolate, Cote d'Or and Milka portfolio.

Mba

Bba