Data Analyst
Current- Collected and integrated data from multiple internal and external sources, including financial, CRM, and website analytics, ensuring data accuracy and consistency for comprehensive analysis
- Cleaned and transformed raw data using advanced Excel techniques, ETL processes, and Power Query, optimizing data quality and preparing datasets for detailed analysis
- Conducted in-depth data analysis and statistical inference using Python and SQL, identifying key trends, patterns, and correlations that informed business strategies
- Developed complex SQL queries in SQL Server for customer segmentation and ad-hoc analysis, enhancing data-driven decision-making for targeted marketing
- Visualized data using Power BI and Tableau, creating user-friendly dashboards that effectively communicated complex data insights to business stakeholders
- Produced comprehensive reports in Excel using Power Query, identifying key insights and areas for improvement in marketing and campaign strategies