Shana Knight Email & Phone Number

-Responsible for collaborating with internal personnel, as well as a diverse array of public and community representatives to build a comprehensive approach to public engagement. -Utilize strategic community building and organizing techniques to engage residents, property and business owners, and community and non-profit organizations. -Serve as a key contributor to the promotion of City efforts, with a focus on transparency, education, and openness.

Leads the OED’s Diversity and Inclusion program. Primary point of contact for underrepresented businesses needing expansion, location and other economic development services. Develop and execute a business retention strategy to support, retain and grow underrepresented businesses and the Service industry.

Manage, maintain, monitor and grow primary social media accounts and website for the organization.Develop editorial calendar; research, create, and manage content for use across a variety of channels; coordinate editorial content from multiple sources (such as community impact work, advocacy, events, client stories, etc.) to digital platforms.Monitor web, news and social media interactions, and encourage engagement among audiences through proactive campaigns; train staff on effective social media usage.Track, gather, and analyze user data using both web and social media analytics accounts; explore opportunities to increase website traffic, social media presence, newsletter readership, and online giving.Create and manage branded content that inspires action and investment for various campaigns including, but not limited to, client success stories, press releases and media advisories, fliers, ads, infographics, annual report, brochures, presentations, photos and videos, etc. Research, develop, and pitch stories to media; foster and leverage relationships with reporters; Work directly with Director of Advancement to engage and prospect community businesses through volunteer activities, events, relationship development and workplace campaign management.Assist in managing leadership giving organizations such as Spires Society and Emerging Leaders United, manage and lead meetings and groups, facilitate communications and acknowledgements, and manage committees.Oversee volunteer programs such as, Day of Action, Stuff the Bus and MLK Day to engage with businesses and donors.Draft correspondence to key donors and prospects, as well as other fundraising messaging.

Developed, managed, lead United Way’s volunteer engagement strategies, including research of best practices, program planning and implementation, partner collaboration, outcome measurement and the development of new types of corporate and donor partnerships.Managed and organized United Way’s signature programs such as Day of Action, Stuff the Bus, Summer Serve, Martin Luther King, Jr. Day of Service. Grew volunteer engagement for the organization significantly over a three-year span. Worked with community organizations to identify, develop, promote and maintain a wide range of volunteer opportunities that are aligned with targeted outcomes.Maintained accurate records and provided timely statistical and activity reports on volunteer participation.Publish and promote lists of volunteer opportunities in the community.

413 Burck Street

Plan, manage, and effectively run a safe and effective after school program for middle school youth who come from lower income and under privileged families. Program planning involves improving areas such as education, health, creative arts, and preparing the children for high school and a better future.

To plan and manage a positive summer youth program, taking youth around the community to do volunteer work. Teaching leadership, team building, and the importance of giving back to the community.

Hagerstown, Md

Performed camera operator, audio tech, computer graphics duties during live news casts. Additional duties included assisting news talent, cleaning the set, and floor directing.

As a director/camera operator for the Frederick Keys minor league baseball team/associate of the Baltimore Orioles, my responsibility was to direct the camera operators and control the jumbotron and to film the games/crowd to create a fun and engaging, family friendly atmosphere during home baseball games.