Having grown up in a small business, I understand how important it is to understand your clients and their needs. Robust data and actionable insights are what give an organisation the edge over its rivals in a hyper-competitive marketplace.I am thrilled to be able to deliver both these things as the Operations Lead and a senior researcher at Beaton, the region's ‘Voice of Your Clients’ specialists. We provide a suite of products and services that deliver evidence and value-adding advice to improve the brand health, performance and profitability of professional services firms and professional membership associations.My client advocacy manifests at two layers in this role:• I work closely with Beaton’s clients to uncover their needs and use this to guide our product roadmap. I internally champion their voices and use participatory design to co-create research products that facilitate our clients’ decision-making; and• I translate the experiences of our clients’ clients into strategic and actionable insights. These findings are communicated to stakeholders using targeted media and innovative visualisations.My research toolkit includes quantitative methods, such as rigorous survey design and statistical analysis, and qualitative methods, such as ethnography, journey mapping and storytelling.If you would like to know how your business can benefit through an holistic understanding of your clients, please email me at shanan.kan@beatonglobal.com or tweet me @ShananKan.Specialties: statistical analysis, ethnography, participatory design, gamification, service design, data visualisation, stakeholder communication, client advocacy, product management