Digital Marketing Specialist & Talent Acquisition
Princeton Junction, Nj
Developed, executed, and monitored highly successful marketing and communications programs across various channels that significantly increased brand awareness and customer engagement. Conducted thorough competitive intelligence, evaluating competitors' product characteristics, market share, pricing models, and marketing and advertising techniques.• Served as Technical Recruiter and developed highly effective strategies to enhance employer branding, resulting in attracting and recruiting top IT talent.• Planned and Implemented digital marketing campaigns through Zoho, JavaScript, HTML & CSS. Fine-tuned email marketing campaigns, installed tracking codes, and tracked in Google Tag Manager.• Defined the company's marketing strategy to drive a highly effective and targeted marketing approach by performing comprehensive market research and trend analyses. Contribute to the creation of creative marketing campaigns across social media, the company website, email, and other platforms.• Improved ROI and increased customer acquisition and retention rates by collaborating with the Marketing Manager and agency partners to optimize the performance of marketing programs.• Enhanced email marketing campaign performance with increased metrics and KPIs such as click-through rates (CTR), conversion rate, and list growth rate by creating visually stunning media content and newsletters using Adobe Illustrator.• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies. Craft effective email campaigns to help nurture leads and maintain customer relationships.