Shannon Cook Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

 Apple Account - Integrated Media Planning, International

New York, Ny, Us

 Apple Account

New York, Ny, Us

 Apple Account - Integrated Media Planning, International

New York, Ny, Us

 Apple Account - Integrated Media Planning, International

New York, New York, Us

Horizon Media is the largest privately held media services agency, providing clients with a holistic approach to brand marketing across all traditional and digital channels. As a Brand Strategist, I have been acknowledged for my strong work ethic, positive attitude, and ability to adapt and learn quickly working specifically on the Corona Beer brands: Corona Light, Corona Premier, and Corona Familiar. In the day to day, I am responsible for managing account maintenance tasks with a high level of organization to ensure all campaign and administrative items are communicated to the appropriate teams and partner agencies in order to complete any deliverables to the client in a timely manner. Working closely with the Brand and Digital team, I've successfully helped plan and execute multiple media campaigns using a strategic data-driven approach. I've been recognized for my extensive knowledge and understanding of Horizon's syndicated tools (i.g. Nielsen's Brand Ratings, GfK MRI) which provide meaningful insight when developing our media strategy. With this knowledge, I am also looked to as a 'go-to' resource to train others on these tools/resources.Additionally, while developing client presentations (i.g. media recommendations, post campaign reports) I have been praised for my creative and thoughtful design and copy writing skills.

New York, New York, Us

I was successful in my role as an Assistant Brand Strategist due to my strong attention to detail, eagerness to learn, and consistent willingness to provide support where needed. In this role, I was able to broaden my analytical tool set by taking advantage of the many trainings and resources offered (i.g. Media 101, Nielsen TV Toolbox Training, Leader's Voice). Additionally, I had the opportunity to develop a deeper understanding of the industry by gaining valuable experience first, on two Entertainment accounts, and then transferring to a CPG account. I simultaneously worked across ABC News and Game Show Network accounts, and was valued for my ability to work quickly and efficiently while supporting the Brand and Digital teams planning and executing 19 ABC News campaigns and 6 Game Show Network campaigns.After proving myself as a valuable asset to the agency, I was given the opportunity to transfer to the Constellation Beer account working across the Corona Brands (Corona Extra, Corona Light, Corona Familiar, Corona Premier, and Corona Refresca). As an Assistant on this account, I was recognized for my extensive knowledge in Horizon's syndicated tools, ability to remain optimistic in stressful situations, and dedicated support while planning and executing multiple media campaigns.

I helped produce the social media strategy for the candidate to effectively communicate her message over various social media platforms; responsible for managing measurement to improve digital ad performance and ensured reach of targeted audience. I worked closely with the Finance Director to successfully fulfill the finance plan and exceed fundraising goals; I strategically scheduled and organized candidates call time by researching donors, tracking results, and conducting necessary follow-up; successfully outraised opponent nearly two-to-one in the final reporting quarter I coordinated various types of campaign events with strong organizational, interpersonal, and creative skills; planned and executed over 20 high-dollar and low-dollar fundraisers helping campaign raise a total of $1.7 Million I was responsible for managing both the internship and the volunteer program.

Boulder, Co, Us

I assisted strategic and creative team members in producing over 13 advertising campaigns by drafting decks on implications drawn from research with an emphasis on social impact for clients such as Annie's Homegrown, Bit.ly, Twitter, and others. I conducted in-depth brand analysis research with relentless zeal in order to create impactful content used by team during the creative process.I was responsible for identifying, summarizing, and disseminating relevant information on clients, industry trends, and other influencers to all team members using Google Alerts to cohesively maintain relevance while creating and producing content.

Double Major: Sociology And Media, Communication, And Information

Semester At Sea