Scott Handfinger Email & Phone Number

Philadelphia, Pa, Us

Greater Philadelphia Area

Plan and execute comprehensive advertising, public relations, database marketing, promotional, grassroots and social media campaigns for Disney On Ice, Ringling Bros. and Barnum & Bailey Circus, Disney Live!, Monster Jam, Arenacross and Marvel Universe LIVE! to achieve sales goals.Responsible for the management, mentorship, training, and development of a team collectively responsible for over $13 MM in annual revenue in the Northeast. Supervise campaign strategy, development and execution. As Director, led team to exceed overall financial projections on average of 106.8% (7-year period). Work collaboratively with internal departments and external agencies to focus efforts towards campaign goals. Foster and manage relationships with publicists, media buyer, brand teams, show personnel and venues.Successfully integrated new brands into the Feld portfolio, each with unique management teams, brand guidelines and selling propositionsDirect traditional media buy in conjunction with digital and social media buys, which includes programmatic display/video, retargeting, desktop display, mobile display, desktop pre-roll, mobile pre-roll, and social media. Work with local and national agencies, including Harmelin Media, 87AM, MediaCrossing, Mediastruction.Identify target audiences and build consumer profile for each property and market to construct creative strategies that generate awareness and drive sales.Skilled in large event management and logistics. Led participation for seven years at Philadelphia Thanksgiving Day Parade, requiring five months of planning across multiple channels and generating in excess of 709,000 impressions Direct integrated public relations campaigns through management of local agencies/ PR teams. Strategically identified and managed cross-channel marketing strategies and promotions with Groupon, Living Social, Travelzoo, Valpak, Clipper Magazine and Phillyfunguide.Sold over $450,000 in sponsorship and non-traditional revenue

Greater Philadelphia Area

Hired as one of two Regional Managers tasked with overseeing national tour, implementing more than 60 campaigns and managing 120+ shows each year for the Disney Live!, Doodlebops Live, and Playhouse Disney Live! On Tour brands

Greater Philadelphia Area

Created and executed summer concert marketing plans; including strategizing sales campaign and determining target marketsSolicited, negotiated, and managed media partnership for summer concerts to increase marketing budget by almost 40% due to in kind relationshipsFormulated and implemented season subscription campaign strategy Created plans for outbound groups sales marketingAssessed sales data to generate marketing strategiesImplemented and cultivated cross-promotional relationships within the community to build new audiences through list exchanges, events, promotions and outreach initiatives Achieved 105% of revenue goal and 110% of paid ticket goal: highest ever for Kimmel Center Presents seriesAssisted Marketing Director on maintaining media schedules and placing media buys Oversaw one million dollar departmental budget Analyzed marketing initiatives to determine profitability, cost of sale and overall effectiveness.Managed projects with publications team to create effective direct mail piecesInterviewed, hired, managed, and evaluated interns for the Marketing Department

Greater Philadelphia Area

Greater Philadelphia Area

Greater Philadelphia Area

Managed press and music critic relationshipsCreated and distributed media alerts and press releasesArranged interviews and promotional activities between artists and media outletsEstablished strong community ties on behalf of the Kimmel Center by building strong rapport with local and national press Interviewed, hired, managed, and evaluated interns for the Public Relations DepartmentManaged departmental budget