Shane Joiner Email & Phone Number

Atlanta, Ga

Greater Atlanta Area

Working as a communication strategist for such organizations as Dirac Audio and Habitat for Humanity’s Disaster Response Team. Recent activities include:• Dirac Audio: Oversaw consumer UX testing and managed a PR agency for the launch of Dirac’s headphone optimization app. Developed media materials including press releases, social media content, and “demo pack” press kits for consumer audio and trade publications.• MyoCardial Solutions: Developed a B2B digital toolkit to engage hospitals, referring physicians and other targeted audiences with information about the MyoStrain® heart test. • Habitat for Humanity: Managed communications for corporate sponsors such as John Deere to rebuild homes damaged by hurricanes and other natural disasters. Executed strategic communication strategy plans, assisted with build logistics, and captured success stories on social media channels.

Atlanta, Georgia

Senior Project Manager and Communication Consultant on behalf of this international agency specializing in health care and economic development.• Managed a team of designers, writer/editors, and researchers in overseeing communication activities for the Federal National Prevention Strategy, a joint initiative between the CDC and U.S. Surgeon General. Deliverables included infographics, mobile apps, online support tools, white papers, and annual reports to the President. • Assisted with the launch of CDC's Division of Community Health office by providing strategic communications oversight, including writing and presentation support for division leadership. • Provided communication training and technical support for CDC’s REACH grantees (Racial and Ethnic Approaches to Community Health), comprised of local government agencies, community-based organizations, and nonprofits working to improve health equity. Support included strategic communication planning and development of effective messaging, such as op-eds, social media posts, spokesperson training, and program success stories highlighting community health impact.

Atlanta, Georgia

Provided a wide range of support for CDC’s Office of the Director as Project Manager, Writer, and Web Editor• Developed, implemented, and managed strategic communication plans for CDC's Office of the Director.• Wrote talking points, speeches, and presentation materials for CDC senior leadership, including an appointed detail as CDC Director Thomas R. Frieden's speechwriter during the H1N1 pandemic of 2009. • Developed and managed all communication activities for CDC's Public Health Grand Rounds, a live, monthly webcast series for health professionals with expert discussions on key health issues.• Oversaw shooting logistics and access to CDC subject matter experts for cable television networks such as National Geographic and feature films such as Steven Soderberg's Contagion.• Served as a writer and content editor for CDC's annual report, State of CDC, which was reviewed by U.S. Congress, public health policymakers and agency partners.

Atlanta, Ga

Media Contact, Project Manager, Event Planner, Talent Handler, and Writer for the acclaimed Turner Classic Movies (TCM) cable television network.• Developed and managed strategic media plans to promote programming and marketing initiatives.• Wrote press materials, on-air promos, and web content while pitching networks’ cable programming.• Handled all aspects of talent management for TCM’s on-air hosts and celebrity spokespersons, including public appearances by TCM Host Robert Osborne, and multi-city theater tours.• Managed marketing and media outreach for TCM and Warner Bros. classic movie merchandise.

San Leandro, California

Managed national retail and corporate accounts for this premier international supplier of technically advanced exploration apparel and equipment. • Served as a mediator between all departments of the supply chain, from product acquisition to marketing, to plan product assortment lines and develop sales strategies with field sales reps. • Garnered praise from the VP of Operations for developing and implementing streamlined order and shipping procedures for national accounts, which decreased product shrinkage and increased efficiency.• Organized various company functions, including teaching product knowledge sessions and planning partner events for the bi-annual National Outdoor Retailer Tradeshow. • Presented weekly sales analysis to the marketing team to develop point-of-purchase advertising programs.