Boosted followers and views through an awareness of industry and market trends, and a utilization of hooks and calls to action to promote client brands • Coached over 10 retainer clients to craft authentic narratives on camera and deliver more effective messages with lasting audience impact, like Natalie Poindexter, MPH, CHES, whose video resulted in selection for the SBVA platform• Planned, organized, and shot 3 networking events for NetDo for a total of 150 people, editing multiple reels and recaps for social media of on-the-fly moments, public speakers, and vendors• Recorded live music events for client one10Logic, cutting multiple reels that helped increase views by 6% and followers by 4,000%

Performed in commercials for national brands like AARP, Dell, and Duct Tape.Featured in narrative films like 'The Toothshop Fiasco' and shows like "Catching Lighting" on Showtime.

Drove consistency in messaging and branding by editing over 40 videos in one month, generating over 2.6M views and 15K new followers, and increased company revenue by 30%• Organized, planned, and filmed over 300 on-the-street videos for social media content, communicating with and interviewing over 1,000 strangers to promote the brand’s product• Generated text and caption hooks targeted towards meeting the TikTok algorithm and capturing the viewer's attention, which increased the average watch time to over 10 seconds per video

Delivered efficient in-camera videos by adapting to unpredictable shooting environments through attention to detail and real-time problem solving • Captured complex on-location audio and performed live Zoom video streams.

Delivered high quality video under tight deadlines.

Spearheaded community and social awareness through production and post-production of promotional videos, documentaries, and other multimedia• Trained under Diana Baker, a Peabody Award winning story producer• Collaborated with Leadership San Marcos for its 20th anniversary by documenting the local region’s community awareness and civic involvement, spotlighting the program for community leaders, city council, and fundraisers • Lobbied Hays County Historic Commission through an award-winning documentary short, resulting in the designation of historic site status to the city’s first African American Church

Boosted local tourism by shooting branded content consisting of B-roll and event coverage.• Created new edits through client and colleague footage, edited under tight deadlines and with limited supervision.

Creatively directed the brand from the ground up. Established the brand’s voice through target-specific commercials, photography, ad copy, and articles.

Increased donations and enrollment with weekly videos as part of the in-house creative team by devising and executing strategies for Facebook, Youtube, and Instagram. • Aided in the expansion of the club to 6 local markets and improved Facebook traffic by 150% through wide reaching video and photo content.• Integrated our branch's story into video challenges and viral videos by implementing nationally established style guides and utilizing best practices, most notably the "It Just Takes One" campaign. • Cultivated leadership strategies by mentoring teenaged club members about photojournalism.

Developed customer service credentials by matching editing solutions with client needs, developing project proposals, and drafting invoices. • Implemented effective communication and managerial techniques by conducting consults with clientele before proceeding with projects. • Increased project efficiency through cataloguing, creating inventory, and backing up stored video files. • Expanded client base by creating quality products to pinpoint editing specifications.

• Improved the film’s aesthetic quality by assisting with gaffing, blocking, and camera operation.• Alleviated the cinematographer’s workload by operating rigs, lenses, and mounts.