Shane Dailey Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Deliver insights and serve as an internal voice of the customer for the account and creative teamsto ensure accuracy, market understanding and connection to the target audience.• Direct improvements in agency process, client interaction and team management.• Provide support, guidance, and counsel to 15-person agency team in the development ofstrategic marketing communication plans and initiatives.• Develop positive working relationships with multiple client touch points across a portfolio of seedand crop protection brands.• Client responsibilities: BASF

Greater Minneapolis-St. Paul Area

• Develop and implement integrated marketing communications plans to achieve commercial objectives• Maintain clear, consistent brand messages• Communicate, coordinate, and execute advertising and PR campaigns with agency providers• Ensure campaigns are completed accurately, efficiently and on-time per brand and campaign requirements

Greater Milwaukee Area

• Provide strategic counsel to multiple clients across the agricultural industry• Lead development and activation of multi-discipline annual communication plans addressing current market environment and emerging issues• Coach, motivate and guide account service and public relations team to enhance industry knowledge and professional development• Exercise quality control of agency ideas, product and services• Client experience: Mycogen Seeds, Dow AgroSciences, Case IH

Greater Milwaukee Area

• Ensure successful and timely completion of projects within established schedules and budgets• Participate in the development and activation of multi-discipline annual communication plans • Exercise quality control of agency ideas, product and services• Client experience: Mycogen Seeds, Dow AgroSciences

Greater Milwaukee Area

• Create and execute strategic marketing communications plans for assigned clients• Conduct voice of customer research and provide industry insight to agency’s new business team• Develop product launch campaigns within the agriculture industry• Client experience: Novartis Animal Health, Alpharma Animal Health, Association of Equipment Manufacturers, Pfizer Poultry Health

Sioux Falls, South Dakota Area

• Develop and deploy annual marketing and communication plans for key accounts• Provide agricultural marketing strategy and assist account teams with formulation of marketing plans and tactics• Generate leads, qualify prospects and grow existing clients• Assist agency management in developing identity materials and establishing the company’s brand, positioning and unique selling proposition

Sioux Falls, South Dakota Area

• Direct and coordinate the day-to-day agency efforts on behalf of the client through sound and responsible marketing direction and planning• Develop annual communication plans utilizing public relations and advertising including print, broadcast and digital media• Provide valuable industry, customer and marketing insight regarding trends, behaviors and marketplace conditions for agriculture accounts at the agency• Manage client marketing activities through three national brand acquisitions and four major new product launches• Client Experience: Ridley Nutrition Solutions, Hubbard Feeds, Ag United for South Dakota, Cooperative Credit Corporation, Raven, Nortec Seeds, South Dakota Soybean Association, South Dakota Corn Growers

Sioux Falls, South Dakota Area

• Develop creative direction and promotional strategy for the station• Direct all promotion, production, public service, and programming• Supervise production staff of thirteen.

Ba, Communications And Political Science

Activities and Societies: Forensics (Speech and Debate) Team, State University Theatre, Prairie Repertory Theatre, TV Club, Pi Kappa Delta.

Ma (Abt), Speech Communication And Journalism

Activities and Societies: Student's Association Senator, State University Theatre, Prairie Repertory Theatre, Pi Kappa Delta (Honorary.