• Lead role developing and articulating Strategy to Board and Executive Committees, including Group Strategic Review • Head of strategic customer propositions team within Retail Strategy. Strategic lead for Financial Wellbeing strategy and launch of 'Insights' mobile proposition (6m unique users in first 6m, across Natwest, RBS and Ulster Bank brands)

Leader in establishing Chief Customer Office, creating a customer-centric organisation. Shaping customer strategy and designing innovative propositions to meet the needs of >30m consumers.• Setting the vision for a segmented and personalised Customer Strategy, from high value to vulnerable customers • Driving innovation, running customer incubators and labs to understand the needs and pain points of customers and ideate new propositions and solutions• Leading Product Managers to design and launch cross-product propositions for Halifax and Lloyds Bank; increasing customer engagement, rewarding loyalty and driving deeper share of relationships. Includes launch of MyExtras (Halifax mobile reward hub) and Home Hub (Halifax Mortgage engagement centre)

Leader in Group Strategy function driving the ambition and direction for LBG, delivering high profile initiatives across the organisation, presenting and advising senior stakeholders at Board, CXO and Regulator level.• Delivered Group Strategic Reviews (GSR) in 2014 and 2018 • Led Board and Exec Committee level projects covering: strategic planning, market participation choices, competitor analysis, digital and FinTech benchmarking, etc. • Aligning strategy with financial planning & analysis. Leading management and measurement of multi-year strategic portfolio exceeding £3bn

Leading customer-focussed projects for global clients, supported by research & analysis; 3-5 year strategic plans, market analysis & modelling, customer insight and segmentation, multi-channel distribution, competitor benchmarking, organisational design, Target Operating Model, offer design, etc. Lead engagement manager on consulting projects; responsible for design, execution and presentation to clients at C-level suite. Example projects: - UK Savings & Investments Provider (>£100bn FUM). Customer proposition strategy review. Upgrade of retail offering including analysis and segmentation of client customer base, market sizing & research, platform functionality and digital strategy. - UK Banking group. Responding to the challenges of the Retail Distribution Review (RDR). Analysis of size and structure of current UK investment product landscape, impact of the RDR on providers, customers, channels, products, profitability, etc.

Sell-side Equities Analyst covering insurance industry; UK lead analyst; research notes published on listed stocks including Prudential, Aviva, Friends Provident, Legal & General, Standard Life. Part of HSBC Corporate, Investment Banking & Markets division. Detailed quantitative analysis of the insurance sector and companies; modelling of P&L, Balance Sheet, DCF and Capital requirements, done for IFRS and Embedded Value accounting methodologies. Serviced top tier and regional clients, presenting single company and thematic research notes.

Auditor, Banking & Capital Markets Division. Qualified as a Chartered Accountant (CA).Senior manager on statutory audit and assurance projects. Clients included banks and financial institutions. Detailed understanding of front, middle and back offices systems & processes (including pricing, accounting, regulation, management, etc) operations, credit & market risk, corporate and retail banking, treasury, group functions (consolidation & reporting), Private Equity, investment appraisal and review.