Shane Wilson, Executive Director and Founder of Shane International Events and Entertainment now celebrates over 30 years in the event, entertainment, and marketing services industry. His career began in 1981 as a marketing administrator for a chain of 13 suburban newspapers and then later for the Adelaide broadsheet The Advertiser and its parent organisation News Limited. Throughout these early years Shane developed a private commitment to the arts as an artistic director, producer and luminary for various significant theatrical productions. After many years in media, Shane joined the Adelaide Casino managing the Casino’s interest in all gaming and food & beverage promotions, national sponsorship commissions and entertainment activity. In addition this role enabled Shane to add a portfolio of premium marketing to his retail media background via the development and implementation of creative marketing initiatives and special events targeting the Casino’s premium player base. Identifying a need in the market, Shane formed his own company in 1997 with a view to providing the corporate sector with a company that was analytic in approach and strategic in the execution of marketing driven premium event and entertainment activity. Here as an event and entertainment producer Shane has excelled as a recognised leader in his field of with numerous awards bestowed to him. In particular Shane has been recognised for his commitment to the industry’s growth and for beneficiary programmes to develop the careers of young Australian artists. Today Shane is at the forefront of his field on a global scale and is responsible for a myriad of premium events and entertainment for blue chip corporates, celebrities, charitable organisations and private clients. These events keep Shane International busy throughout the world and include gala dinners, festivals, conferences, occasions of State, major entertainment programmes and his own cutting edge theatrical productions.