Shannon Hall Email & Phone Number

South Jordan, Utah, United States

Draper, Utah, United States

I strategized, created content for, and reported on all of Goal Zero's social media platforms. My responsibilities included both inbound and outbound community management, influencer management, and relationship building. I collaborated with in-house teams to meet the goals for product sales, customer education, and international markets, as well as agencies who assisted with public relations and paid social. I managed a social boosting budget and helped with/covered events as needed.

Lehi, Utah, United States

I provided integrated social media strategy, from campaign design to content creation to paid promotion. I managed a small team responsible for Saprea's social media presence on every major platform. In February 2022, I strategized and directed a full rebrand across 17 channels, pared down and optimized from the previous 30. I oversaw social media content translation into three additional languages, collaborated with both in-house teams and partners to fulfill organizational social needs, as well as advised on marketing campaigns, small donor fundraising, and event functions.

Lehi, Utah, United States

I managed and created content for 30+ brand social media accounts and platforms as a member of the marketing team. I contributed to campaign planning, including on an award-winning Giving Tuesday campaign in 2020 that raised +$40K year-over-year. I collaborated with in-house teams to fulfill social media needs as well as oversaw the launch of accounts in additional languages and the onboarding of additional social media team members.Note: Saprea was previously known as The Younique Foundation. The organization rebranded in February 2022.

Bountiful, Ut

I created, photographed, and wrote recipe blog posts on a bi-weekly basis, as well as curated social media content and managed influencer outreach.

Salt Lake City, Ut

I led all digital marketing activations for Lime Ricki, primarily social media, influencer outreach, and community management, and also including PPC promotion, campaign messaging, and SEO and web copywriting. I assisted with event planning, photography, and local outreach as needed.

Salt Lake City, Ut

I managed several large client relationships and contributed to overall strategy, proposals, and digital marketing efforts, including a significant website rebrand. My content projects included blog posts, web content, premium content—including ebooks, white papers, and infographics—email workflows, and product descriptions. I managed social media promotion on major platforms including paid promotion.

Lehi, Utah, United States

I managed and contributed to content creation and strategy, social media strategy, and website updates for several large clients. I put inbound marketing strategies in place for clients, increased sales and brand awareness, and managed social platforms and advertisements. While in this position I gained inbound marketing, Google Analytics, and paid advertising certifications.Note: This position was at Fit Marketing, which was acquired by Stryde in early 2015.

Hurricane, Ut

• Mentored girls age 13-17 who have been through various types of trauma including drug abuse, suicide attempts, depression, etc. • Lead and planned outings. • Communicated with youth throughout treatment and helped propel them toward graduation.

Cedar City, Ut

• Managed student life blog for incoming students and lead a team of seven writers to publish blog posts daily. • Assisted with running Facebook, Twitter, and Instagram social media campaigns. • Increased followers and activity on social media platforms in an effort to contact and recruit more students to the university.

Cedar City, Ut

• Recruited high school students to Southern Utah University through various methods including giving tours of campus, assisting with weekly events, hosting open houses, and speaking at high schools.

Cedar City, Ut

• Wrote four to six news articles a week, including interviews for each article. Topics included hard news, outdoor recreation, feature articles, and politics. • Contributed photography for the newspaper.

Cedar City, Ut

• Communicated with authors to coordinate book signings and other events. • Worked with the event coordinator to plan events. • Helped events run smoothly.

Master Of Science - Ms, Digital Audience Strategy

Bachelor Of Arts (Ba), Strategic Communication

Activities and Societies: Presidential Ambassadors