•Overseeing initiatives such as site marketing, search engine marketing, affiliate programs.•Provide customer analysis; segmenting customers, establishing the reporting infrastructure, tracking performance, and presenting the results •Develop ongoing research of trends in online marketing social media. Share research to inform strategic product and marketing decisions•Ensuring that digital activity supports the overall sales and marketing strategy

•Overall responsible for Sales & Marketing; comprising of Sales, Catering & Conventions Sales, Revenue Management, Online Distribution, and Marketing Communications.•Responsible for team of 16 associates, for 308 for Sheraton & 338 Four Points by Sheraton-room.•Partnering with The Dunes, a 36-hole golf course with an additional 5 practice holes with 5-minute drive from hotel. (Same owner)•Partnering with Kokomo Beach Club specializing in team building and water sports.•To assist in Food & Beverage revenue improvement projects.•Managed to set-up a digital team and lead team on doing Brand.com, Fliggy, OTAs, Digital MICE•Review hotel’s USP•Focus to grow International Market (Family & Golfers)•Set-up and launched hotel’s first Summer Camp package•Changed of Ownership execution and assisted on all audits

•Responsible for all PCOs (Professional Conference Organizer for MICE business) from Jan till July 2016•In charge of daily MICE activity and business for Noth, South, East and South West market in China and the international market for all group business•Work closely with operation team to ensure group are all well-taken care during in-house•Change port folio to take charge of Wholesale business especially for South West and South China from July 2016 onwards•Responsible for corporate account RFP, Lanyon system and Embassy and International wholesale account • Joint sales call with team member • Plan for sales trip and Starwood Expo • Support team member in achieving their budget

Main responsibilities:* Responsible for all international PCOs (Professional Conference Organizer for MICE business outside China* Responsible for all international Wholesales business, mainly focus on UK, US, Hong Kong and Middle East market* Take care of hotel’s entire consortia accounts* Develop the port folio of Banking, Financial institution and accounting industries for MICE.* Organize regular sales trip, conduct product (updates, events, latest packages) trainings for both internal and external guests. participate in trade shows, Expo, promotional events etc as appropriate for the hotel.* Work towards monthly budgets and report progress weekly against targets in the department and update results monthly.* Participate in developing wholesale packages; value added benefits, tactical promotion, and incentives to drive business with Director of Sales.* Develop wholesale SMART plan to target key accounts, sales strategies and new business as agreed with Director of Sales/Director of Sales and Marketing.* Oversee the day-to-day operations of the wholesale department; attend meetings in the absence of the Director of Sales.* Collaborate closely with the sales team to ensure they are effectively managing their accounts and maximising opportunities.

Main responsibilities: *Be responsible for the designated account base and geographic segments (South China, international market (Asian), selected local top accounts in Hainan.*To source, secure and maximise revenue opportunities from dedicated account portfolio and grow new business.*Plan and execute a series of familiarization tours to profile the Hotel and engage with customers, mainly focus on wholesales.*Organize regular sales trip, conduct product (updates, events, latest packages) trainings for both internal and external guests. participate in trade shows, Expo, promotional events etc as appropriate for the hotel.*Work towards monthly budgets and report progress weekly against targets in the department and update results monthly.*Participate in developing wholesale packages; value added benefits, tactical promotion, and incentives to drive business with Director of Sales.*Develop wholesale SMART plan to target key accounts, sales strategies and new business as agreed with Director of Sales/Director of Sales and Marketing.*Oversee the day-to-day operations of the wholesale department; attend meetings in the absence of the Director of Sales.*Collaborate closely with the sales team to ensure they are effectively managing their accounts and maximising opportunities. *In conjunction with the DOS, train and develop, certify and evaluate performance of associates.*Conduct development and performance reviews, identifying key personnel for further development.*Involve in Departmental training on all Sales and Marketing related issues. Conducted sales skills training, orientation, SPG Hainan.

Main responsibilities:* Develop & execute sales strategies to maximise the contribution from key Corporate accounts and achieve / exceed the overall targets in the Corporate segments for all Malaysia Hotels.Including Hilton Kuala Lumpur, Hilton Petaling Jaya, Double tree by Hilton, Hilton Kuching & Batang Ai Long House Resort.* To communicate with both internal and external customers effectively.* To be the team leader of own group for hotel focus team, monitor managers performance and conduct morning briefing in own group.* To communicate with individual hotel’s Director of Business Development and Revenue Manager.* To actively promote the services and facilities of the Malaysia Hotels to all customers and guests and cross sell the other Hiltons within the Hilton Worldwide family of brands when appropriate.* To attend and actively participate in departmental communication meetings and nominated training sessions* Assisting the Director of Sales in developing a sales plan.* Assists the Corporate Sales Teams and administrators in developing key account plans,timescales and sales methods to support the defined account strategy* Conducting a sales trip (Hong Kong)or Sales Blitz campaign* Initiate co-ordinate and conduct site inspections and familiarisation trips from the designated market place.* Source and develop new business for the hotels.* To target and convert accounts from the competition.* Produces training and development plans for co-coordinators* Creates an atmosphere which motivates and encourages people to perform to the best of their ability, minimising conflict where it occurs.

Main responsibilities:* Enhance relationship with top accounts , existing customers and potential customers* Solicits and handles sales leads effectively and ensure time line is met* Represents Hilton for business trip, showcase and RFP mission in Hong Kong* Strengthen working relation with Catering & Banqueting buddy to achieve a common business goal as well as enhance the overall working environment with the team* Constant sharing of market intelligence and industrial update of self port folio* Focusing on prospecting new accounts, operation stealth and Bring Back Old Business* During sales calls, practicing “cross selling” activities.* Championing projects - hotel RFP & Local Negotiation Rate, HOTZ ( Hilton Owns the Zone) champagne* Coaching and training of sales-co-coordinator* Establish relation thru joint sales calls with director of sales and Catering & Banqueting buddy.

Main responsibilities:Supervises subordinates to ensure all daily tasks are completed in a timely fashion. Maintains and updates sales records manually and electronically as required. Assists in planning and coordinating sales activities and events. Establish and maintains effective employee relations and carries out other tasks as directed by the Director of Sales/DOSM.* Constant customer contact directed towards existing customers and potential customers.* Identifies and handles sales leads effectively and efficiently.* Represents the Hotel and participates in domestic and international sales activities.* Fulfil Customer Relationship Management responsibilities and sales goals for defined customers through planned customer interviews.* Monitors and reports on market and competition within own market segment.* Active distribution of product information and creates awareness in the markets and business segments or responsibility.* During sales calls, carries out “cross selling” in accordance with corporate and divisional guidelines.Awards:* Outstanding care for business* Top performer of the year* Everybody sells Starwood - Starwood Cares for Business(Closing Week Winners for South East Asia)

Main responsibilities:Responsible in achieving the room and catering sales objectives of markets and business segments. Represent and promotes the hotel by maintaining constant contact with the market and the customer base through Customer Relationship Management. Maintains and updates sales records manually and electronically as required.Awards:* Outstanding care for business* Perfect attendance