Oversees all creative innovation aspects of the company product and services. This includes application/product designs, graphics, animations, VFX, content storyboard, user experience and user interfaces too. Creatives and designs doesn’t (and shouldn’t) exist in a silo – it’s an inherently collaborative team and work to demands input from multiple players. Working with every department and domain owners of the company gives a great new learning experience adopting and applying new thoughts fostering cross-team and cross-functional collaboration. And in the rapidly unfolding digital transformation, I am at the helm of ensuring that design workflows make sense and that users can navigate the tools they need for daily business requirements and revenue generation. Yet beyond the usual tactics for prioritization, as a chief creative officer I take the pride of understanding things more from a macro view to fuel important decisions. Happy to say I am reflecting to the modern changes in business, UX, customer expectations and play a vital role to achieve Techtist goals and success.