Shanna Greenberg Email & Phone Number

New York, NY, US

New York, New York, United States

1 year contract with Hero Cosmetics as a Sr. Art Director.

As an experienced visionary creative and art director, I manage the aesthetic and articulation of a brand through creative direction, art and photography direction, branded content, visual storytelling, experiential events and marketing campaigns.Clients: Hero Cosmetics, Blue Apron, L'Oreal (makeup.com & skincare.com), Under Armour

New York, United States

• Ideated creative solutions through strategic thinking and execution for marketing campaigns, content development and digital channels
• Managed the aesthetic and articulation of the brand through strategy/design across all digital platforms (app/web) and in our studios
• Brought creative solutions to life through creative direction of video and photography assets
• Produced photography and video shoots
• Maintained the look and feel of the current studios and worked alongside other departments to develop new studio builds

• Curated creative solutions for seasonal marketing in all stores that align with overall brand creative
• Brought marketing creative to life for a consumer experience in the store as well as through window display

• Concept and ideate a strategic user experience for clients to bring their brand to life, through consumer journeys and activations, ensuring each bespoke experiential program is cohesive while staying true to the.

New York, NY

• Managing the aesthetic and articulation of the brand. POPSUGAR is a modern global media and technology company delivering positive, purposeful, playful content across beauty, fitness, food, fashion and more. Our global.
• Brand strategy/design across all digital platforms as well as experiential executions and client needs
• Concept and art direction of experiential events for client partnerships to create a strategic user experience for the brand
• Design and development of marketing campaigns including identity, strategy and experiential design (print and digital)
• Concept and art direction on brand shoots for use on all digital platforms
• Concept and art direction for a multitude of native campaigns, with a team of photographers and producers (both in-house andfreelance) as well as communicating with clients on set

New York, NY

• Led project development of new ideas and creative thinking on brand solutions for multiple clients.
• Created strategic solutions through identity and brand strategy across multiple platforms for 360 campaigns.
• Concept and art direction for marketing through experiential and visual merchandising for a strategic user experience.
• Oversaw and supported internal creative team initiatives for Cornerstone and The FADER Magazine.

New York, NY

• Design and development of 360 seasonal marketing campaigns with brand alignment through digital, print and social channels
• Initial project ideation and strategy, as well as look and feel for campaigns and editorial content
• Concept, design and art direction of photography for digital and print
• Website design and seasonal refresh for VS home & landing, editorial features, emails, marketing cues and banners
• Presented concepts to executive leadership, cross-functional partners and direct reports
• Managed designers to drive & develop graphic design for each season

New York, NY

Dr Oz Magazine / Hearst PublicationsRides Magazine / Harris PublicationsRevTraxAthletes Quarterly, Tennis Magazine, 15-30 (Tennis Magazine iPad/Tablet edition) / 10Ten MediaBrides / CondeNastCooking Light / Time Inc.

New York City, NY

• UI/UX concept and design for the iPad versions of the magazine
• Created interactive content and designed layouts for stories specific to iPad editions
• Created digital assets (marketing and editorial) for maxim.com

• (also) Photography Director
• Concept, design & art direction for editorial as well as commissioned/directed photographers and illustrators
• Producer on all photoshoots (still life/celebrity), scouted locations, selected and hired stylists and hair/makeup professionals
• Concept, design and art direction on shoots (both in-house and on-location)
• Concept, design and art direction for advertorials with clients (Hyundai, G-Shock and Kia)
• Created all deliverables for advertorials, including video and print content, as well as co-branded on-site content

• Designed layouts for the magazine, including front of book sections and features
• Concept, design and art direction of stories through illustration or photography
• Commissioned/directed photographers and illustrators on executions of concepts
• Worked directly with color sponsor from pre-press plant; color correcting images
• Oversaw the management of art department interns and designers

• Designed layouts for entire catalog (monthly/bi-monthly)
• Created conceptual themes for catalog photoshoot
• Styled product for still-life photoshoots, as well as directed photographers and selected final images
• Reviewed final composed pages for color correcting
• Worked closely with Merchants

• Designed layouts for the entire magazine, including front of book and feature well stories
• Designed W (monthly) and W Jewelry (4x/year) simultaneously
• Directed photographers on concepts and ideas for photoshoots
• Worked directly with color sponsor from prepress plant for color correcting
• Executed and managed final layouts ready for prepress and production
• Oversaw the management of art department interns and designers

Ms, Communications Design

Master Of Science - Ms, Special Education And Teaching, K-6

Certified in GenEd and SpEd, with a concentration in Behavioral Disorders.

Bfa, Graphic Design / Photography

Activities and Societies: Photographer’s Forum Magazine • The Best of College Photography Yearbook (Photography) / Oswego State University.