Shannon Bester Email & Phone Number

Irvine, Ca

Serve in client partnership position for agency providing branding, media research, market intelligence, asset management and co-op advertising servicesKey Accounts: Mazda and YokohamaBuild strong client relationships, grow revenue, provide advanced critical thinking, creative problem solving and proactive communication. Responsible for the development and professional growth of direct report.Oversee Yokohama ADVANTAGE Incentive Program; work closely with client and IT team build next generation.Currently working with Mazda on building a Learning Management System (LMS) using Adobe Experience Manager (AEM).Advise channel partners on client advertising and promotion strategies; ensured local advertising compliance with corporate guidelines and brand support.Work closely with finance and accounting on forecasting.Deliver effective marketing solutions and develop trusted relationships for clients. Success is growing revenue while developing new programs, enhancing current programs and providing my client with new ideas to meet their objectives and goals.

Costa Mesa, Ca

Guided Hyundai Dealer Advertising Association (HDAA) Compliance Program, Co-op Advertising, and Digital Asset Management Program. Analyzed advertising and marketing materials for 85 U.S. markets; ensure brand and advertising compliance including logo usage, message and tonality.Developed and enforced Advertising Guidelines for Dealer Advertising Association and Co-op Program. Updated Digital Asset Manager with current Hyundai images, logos and advertising for dealer and corporate useKey Accomplishments:Lead, supported, and directed Regional Marketing Managers with focus on traditional and online channels; equipped team with tools to significantly increase brand awareness and sales.Developed innovative strategy and creative for National Hyundai promotional events.Researched media efficiency and compliance; formed recommendations for future media buys.Served as Chairman of the Hyundai Women’s Council; coordinated events and programs to acquire and retain employment of women.

Laguan Niguel, Ca

Managed ongoing campaign performances and studied performance analytics; created adjustments and enhancements as necessary.Key Accomplishments:Developed and implemented online marketing strategies and budgets including SEM/PPC campaigns, SEO, email marketing, affiliate programs, and social media

Irvine, Ca

Served in senior position for agency providing branding, media research, market intelligence, asset management, experiential marketing, and co-op advertising services. Key Accounts: Jaguar, Land Rover, The North Face, and Macy’s Administered the Jaguar, Land Rover and The North Face asset management dealer websites including co-op advertising programs. Advised channel partners on client advertising and promotion strategies; ensured local advertising compliance with corporate guidelines and brand support.Key Accomplishments:Increased dealer sales; provided timely advertising and marketing support for product launches, sales events, approved digital assets, and customized promotional materials Grew client return on investment by optimizing resources and streamlining outsourced programs Directed Macy’s advertising intelligence program (providing client with competitor advertising and share of voice) Promoted new car launches; authored Jaguar XK Launch Event Guide and the Range Rover Sport Guide and designed invitations for dealer use Developed online lead distribution program to increase dealer response rates Led W Hotel Acura Concierge Program, including site inspections, site visits, and staff training

Irvine, Ca

Performed in direct marketing agency providing marketing and fulfillment services Key Accounts: Gateway and Seagate Key Accomplishments:Spearheaded and implemented strategic and executable framework for Gateway’s business-to-business catalog division; generated significant revenue stream for client Built and maintained client relationships; served as key liaison between client and agency support teams Executed client objectives and strategic direction to ensure tactical execution of marketing plans Analyzed direct mail response rate of direct mail programs