Shannon Roberts Email and Phone Number
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Experienced event marketing professional with a demonstrated history of working in the government administration and non-profit industries. Skilled in fundraising, Adobe Creative Suite, social media, Microsoft Office and editing. Strong marketing professional with a BA focused in public relations from Southern Methodist University.
Mckinney Economic Development Corporation
View- Website:
- uniquemckinney.com
- Employees:
- 12
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Marketing And Special Events CoordinatorMckinney Economic Development CorporationRichardson, Tx, Us -
Assistant Director - CommunicationsParish Episcopal School Mar 2022 - Jul 2023Responsible for marketing campaign design and implementation for the school’s auxiliary programs including after school care, summer camps, enrichment classes, school store, virtual classes and drivers ed. Serve as webmaster for program’s website. Create program catalogs, flyers and other marketing collateral. Determine and implement marketing needs for programs, including advertisements, fairs, social media and signage. Design and distribute communication to program participants. Work with… Show more Responsible for marketing campaign design and implementation for the school’s auxiliary programs including after school care, summer camps, enrichment classes, school store, virtual classes and drivers ed. Serve as webmaster for program’s website. Create program catalogs, flyers and other marketing collateral. Determine and implement marketing needs for programs, including advertisements, fairs, social media and signage. Design and distribute communication to program participants. Work with teachers and outside vendors to market their specific programs. Oversee social media presence, photography and videography. Collaborate with program managers to research and create opportunities and special events to highlight their programs. Work with the school communications director to cross promote programs. Show less -
Marketing/Event ManagerTown Of Fairview May 2016 - Mar 2022Established and executed marketing plan and goals for both the Town and EDC, including re-branding strategy and EDC website redesign. Managed and maintained the Town and EDC’s communication plan, websites and social media pages. Wrote, designed and produced marketing collateral, presentations and speeches to be used by Mayor, Town Council, Town Manager and department heads. Wrote, produced and distributed monthly Town newsletter and news releases. Researched and recommended appropriate budgets… Show more Established and executed marketing plan and goals for both the Town and EDC, including re-branding strategy and EDC website redesign. Managed and maintained the Town and EDC’s communication plan, websites and social media pages. Wrote, designed and produced marketing collateral, presentations and speeches to be used by Mayor, Town Council, Town Manager and department heads. Wrote, produced and distributed monthly Town newsletter and news releases. Researched and recommended appropriate budgets and expenditures for marketing activities. Researched and formatted statistics relating to economic development recruitment such as labor force, retail, housing and education data.Planned and executed all logistics, marketing and media relations for internal, local and regional Town events, including two marathons, a movies in the park series, Christmas tree lighting, art show, groundbreakings and ribbon cuttings. Served as the liaison between Town and Council appointed public arts committee consisting of five community leaders. Worked with other Town departments including permits, purchasing and finance to ensure all government regulations are met. Show less -
Sponsorsip And Festival CoordinatorCity Of Mesquite Mar 2014 - May 2016Mesquite, TxDeveloped and maintained a sponsorship program for all events as well as, the Parks and Recreation Department. Managed the development of long and short-term goals, event structure, design, planning and logistics for more than 15 yearly events. Created event marketing plans and collateral pieces to include print and radio advertising, event posters, maps and souvenir program. Managed recreation staff members responsible for smaller events at their centers. Increased fall festival revenues 53%… Show more Developed and maintained a sponsorship program for all events as well as, the Parks and Recreation Department. Managed the development of long and short-term goals, event structure, design, planning and logistics for more than 15 yearly events. Created event marketing plans and collateral pieces to include print and radio advertising, event posters, maps and souvenir program. Managed recreation staff members responsible for smaller events at their centers. Increased fall festival revenues 53% and decreased expenses by 10%. Provided guidance in planning and execution of third party events. Coordinated with interdepartmental teams assisting with festivals and community events. Supervised and served as a liaison to vendors, sponsors, outside organizations and volunteer committees related to the implementation of events. Assisted with management of liability/legal issues related to events. Show less -
Events ManagerJonathan'S Place Jun 2013 - Feb 2014Produced high quality and profitable fundraising events including a golf tournament, luncheon and bowling tournament. Increased golf tournament profit by 25% and decreased expenses by 60%. Created event marketing, social media and public relations plans. Cultivated and recruited planning committees consisting of community leaders and philanthropists. Developed volunteer program for events. Worked closely with planning committee and board to recruit donors and increase sponsorship. Managed… Show more Produced high quality and profitable fundraising events including a golf tournament, luncheon and bowling tournament. Increased golf tournament profit by 25% and decreased expenses by 60%. Created event marketing, social media and public relations plans. Cultivated and recruited planning committees consisting of community leaders and philanthropists. Developed volunteer program for events. Worked closely with planning committee and board to recruit donors and increase sponsorship. Managed logistics surrounding all events—vendor selection, reservations, check-in, check-out, pick-up services, room set-up, A-V and decorations. Developed printed materials including auction catalog, posters, banners and signage. Educated sponsors and donors on the organization’s mission of caring for and providing safe, loving homes to children who have been abused, abandoned or neglected. Show less
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Development ManagerCrohn'S & Colitis Foundation Of America Nov 2007 - Oct 2008Planned and executed special events, specifically a Sporting Clays Tournament, Bowl-a-Thon, Gala and Golf Tournament. Created a marketing and promotional plan, for each event, to enhance visibility and increase community awareness and participation in events. Managed public relations and the development of campaign materials required for each event. Developed annual operations plan including detailed budget, corporate and volunteer development and logistics -
Special Events CoordinatorCity Of Allen Mar 2003 - Nov 2007Supervised all logistics for six events ranging in size from 500 to 65,000 people. Executed contracts with national entertainment acts, pyrotechnics company and other vendors to include sound, light, party rental and inflatable providers. Worked with other City departments including human resources, purchasing and finance to ensure all government regulations were met. Served as liaison between City and Council appointed Board for the Arts consisting of seven community leaders. Guided Board in… Show more Supervised all logistics for six events ranging in size from 500 to 65,000 people. Executed contracts with national entertainment acts, pyrotechnics company and other vendors to include sound, light, party rental and inflatable providers. Worked with other City departments including human resources, purchasing and finance to ensure all government regulations were met. Served as liaison between City and Council appointed Board for the Arts consisting of seven community leaders. Guided Board in making financial decisions in the best interest of the City in matters of funding public art, and grants for ballets, dance troupes, choirs and art programs. Show less -
Catering Sales ManagerCulinaire International - Belo Mansion May 2002 - Feb 2003Lead monthly sales for seven months; resulting in an average monthly sales increase of 23%. Responsible for sales, service and execution of private, business and social events held in historical mansion. Worked with clients to plan menus, floor plan and secure various vendors including valet, entertainment and florists. Supervised catering coordinator, banquet and kitchen staff.
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Gala Auction CoordinatorAmerican Heart Association Nov 2000 - May 2002Assisted in the planning of wine auction, celebrity chef dinner and gala attended by more than 850 people. Grew acquisition of live and silent auction items by identifying new donors totaling $45,000 in new donations, resulting in a total of more than $300,000 in donations. Raised more than $250,000 in sponsorships. Developed printed materials including auction catalog, posters, banners and signage.
Shannon Roberts Skills
Shannon Roberts Education Details
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Public Relations
Frequently Asked Questions about Shannon Roberts
What company does Shannon Roberts work for?
Shannon Roberts works for Mckinney Economic Development Corporation
What is Shannon Roberts's role at the current company?
Shannon Roberts's current role is Marketing and Special Events Coordinator.
What is Shannon Roberts's email address?
Shannon Roberts's email address is sr****@****pal.org
What schools did Shannon Roberts attend?
Shannon Roberts attended Southern Methodist University.
What are some of Shannon Roberts's interests?
Shannon Roberts has interest in Children.
What skills is Shannon Roberts known for?
Shannon Roberts has skills like Event Planning, Event Management, Public Relations, Social Media, Marketing, Social Media Marketing, Photoshop, Fundraising, Public Speaking, Media Relations, Marketing Communications, Editing.
Who are Shannon Roberts's colleagues?
Shannon Roberts's colleagues are Luke Gajary, Caroline Causey, Michael Kowski.
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