Shannon Terrell Email & Phone Number

Brampton, ON, CA

• Creates engaging, actionable personal finance content, including syndication stories, reviews, and product round-ups.
• Collaborates with organic growth managers, product managers, and assigning editors to align content strategy with vertical business plans.
• Conducts keyword research, leverages analytics tools, and executes SEO-focused content optimizations to defend rank, increase CTR, improve user experience, and address consumer pain points.
• Maintains a comprehensive analytics tracking system to monitor content performance and pitch updates as needed to maintain relevancy and accuracy.
• Represents the NerdWallet brand as an official spokesperson, including rapid response radio and television broadcast interviews, written commentary, podcasts and more.

New

• Wrote, filmed, edited, and published video content to foster brand awareness and segmented engagement across YouTube and TikTok.
• Managed sponsored branded content campaigns across numerous financial niches.
• Assigned articles to staff writers and conducted editorial passes for tone, accuracy, voice, and user intent.

United States

• Executed page improvements and devised strategy-focused article briefs for writers.
• Directed editorial forums, ran workshops, scheduled one-on-one training sessions, and presented editorial masterclasses.
• Responded to time-sensitive PR requests for expert commentary.

• Wrote personal finance guides, reviews, and news stories.
• Conducted SEO-focused keyword research to develop content strategy.
• Wrote scripts and filmed video content on key investment topics.
• Peer-reviewed and edited articles for user intent and brand voice guidelines.

• Assigned and managed article submissions from a diverse group of freelancers.
• Reviewed, edited, and optimized articles for accuracy, structure, alignment with brand voice, search and user experience.
• Published articles on WordPress, adhering to a predetermined publication schedule.
• Collaborated with the internal content team to develop and implement various content strategies.
• Managed and guided the freelance content team, fostering an environment of growth, creativity and efficiency.

Copywriting, Editing, Content Production, Project Management

Copywriting, Editing, Content Curation