Branding & website revamp. Lead overall strategic marketing plans for 1337 Ventures with a small team of digital marketer & creative designer. + Leading the Content Creation ideation & execution + Provide creative and strategic output to craft digital, marketing and branding+ Management of the UI/UX of our websites & projects+ Responsible for driving leads for Pre-Accelerator programs & events+ Collaborate & managing key partnerships+ Public Relations & Media + Mentoring + Product development of Muru-Ku (https://muru-ku.com), one-stop platform for Malaysian startup data, resources, news and insights1337 Ventures is a Venture Capital firm focused on early-stage startups (Pre-Seed & Seed stage) in Malaysia. Assisting them through every growth phase. We run the flagship Alpha Startups accelerator program quarterly aiming to help founders find Product-market fit in a shorter duration. Through Leet Academy, our education arm we conduct corporate digital transformation workshops such as Design Thinking, Pitching & Agile Ways of Work to build resilient individuals & organisation. To democratized fundraising, Leet Capital is an Equity Crowdfunding (EFC) platform where we connect startups to angel & retail Investors.

Key account lead for Citibank Regional (Singapore, Malaysia, Taiwan, Hong Kong & Philippines). Led a team of 4 Account Executives and mentored them. From non-digital account executive to learning HTML & able to work on simple HTML eDMs. Managing various scale of marketing campaigns ranging from Wealth Management, Retail, Cards & Loans on deliverables for campaign websites, digital banners, videos, eDMs, social media posts & Digital OOH. My job scope involves building the Citibank Regional account, creative briefing, day-to-day liaison with clients to manage stakeholders & timeline, brainstorming creative concepts with internal team for campaigns, user journey & advice team on best practices for various digital media (Social, Website & eDMs). Lead initiatives such as Dark Mode eDMs, internal profitability & account cost analysis. Key Campaigns: Citi x Lazada Malaysia Acquisition Campaign (1 year, 4 campaigns), Citi Alerts Notification eDMs, Citi SG x Grab, Citi Wealth First.

My role as an eCommerce Business Manager is to grow the client's business online through the online store & marketplace. I work closely with business owners & C-suite to develop Digital Strategy on monthly basis Marketing & Promotion plan followed by looking at insight & analytics to make decisions on the next campaign, also optimize websites to improve UI/UX. Worked with Anchanto for Online-to-Offline integration between Warehouse Management System (eWMS) & Order Management System (OMS). Carried out various internal process enhancement initiative, awards submission & product development. Key clients include SME and global brands such as; Crocs Malaysia & Singapore, nichii malaysia, Panasonic Malaysia & Regional, Courts, Fitness Concept, F&B Equipment Malaysia & Yonhin.

Strategize and drive the team to create innovative and creative digital campaigns. While building relationships with clients and co-workers, she manages the timeline and all aspect of a project. Which includes but not limited to planning user journey, site analysis, developing websites, mobile apps, 360 campaigns.Key clients: Etika (Goodday, Dairy Champ, Wonda Coffee, Calpis), Abbott Malaysia, Malaysia Airports (MAHB), Ajinomoto, TRX Lendlease, Kate Malaysia, Kao Laurier, Pfizer, University of Reading, Pavilion KL, Vinda Tissue Malaysia.

Builds relationships with clients and managing key digital campaigns Citibank. Work closely with designers & front-end coders in Malaysia & Vietnam to ensure design, layout and message of the campaign in a simplified manner, while keeping an eye for detail and codes. Work closely with Social Media team on content planning, ad buys and ideas for upcoming campaigns. Prepare pitches with the creative team for new business development.

Monitoring Groupon Malaysia Social media channels and responding to customer’s feedback/questions on a daily basis. To constantly engage with customers/fans and build brand awareness through online campaigns. Analyse post campaign results.