Shannon Carr Email & Phone Number

San Jose, California, United States

San Jose, California

• Plan, direct, investigate and report on story content assignments.• Oversee, edit and write for the CSEA membership publication Focus magazine six times a year, distributed digitally to approximately 170,000 people.• Oversee, edit and write for the CSEA retiree publication Retiree newsletter four times a year, distributed by mail to more than 5,000 people. • Edit and write General Information Bulletins that are distributed weekly through Leadership Mail, which goes out to all of the Association’s chapter leaders and staff.• Oversee the distribution of Leadership Mail, which goes out to all of the Association’s chapter leaders and staff.• Assist the Director and Assistant Director of the Communications Department in writing, editing and design concepts for other publications. • Oversee long-term multi-pronged projects to assist the Field, including the rebranding of campaigns like New Employee Orientation and design concepts for other CSEA publications like CSEA Wrote the Book, about the Association’s legislative victories throughout the years. • Write content for email blasts from the Association President and other departments as needed that is sent out to all members, retirees and staff, with a total distribution of approximately 170,000 people.

Milpitas, California

• Supervise and direct the District’s print shop, web developer, and graphic designer.• Create, design and execute high-quality major publications, promotional and marketing materials, and comprehensive web pages/sites to help elevate and support the Milpitas school district brand.• Collaborate with and direct the creative team on print, digital, and social media branding and design.• Launched a monthly employee recognition program that features videos highlighting their accomplishments. Film and edit accomplishment videos for the monthly #WEareMUSDChampions program. • Work directly with the Superintendent to plan, develop, organize and direct a highly visible and comprehensive public relations program. • Serve as the media relations liaison; coordinate requests for interviews, respond to questions and provide summary of Board actions via electronic newsletter and website.• Support the Superintendent’s primary contact designee during emergencies, and provide immediate responsiveness including receiving and assessing information, cooperating with news media, law enforcement and others, and informing appropriate District personnel.• Advise District leaders on compliance with the Brown and Public Records Acts and coordinate responses to public, employee and Board of Education requests for District information and documents.• Perform complex duties as Assistant to the Secretary to the Board of Education, attend Board and staff meetings; prepare, assemble and distribute the Board agenda.

San Jose, California

• Manage communications campaigns, initiatives and projects• Write, design and edit SCCOE publications including web pages, promotional materials, official documents, marketing collateral, brochures and articles• Write Press Releases and Media Advisories to promote the work of the SCCOE• Create daily content for, monitor and evaluate social media use on the SCCOE’s Facebook, Twitter and LinkedIn accounts• Manage and perform functions for special event and public award program preparation, for events ranging from 100 to 600 attendees, including the annual county-wide Teacher Recognition Celebration• Crafted speaking points and correspondence for the County Superintendent of Schools and other Cabinet-level staff

San Jose, California

• Act as a liaison between the Office of the Superintendent and inter-office staff, community members, community partners and media contacts• Write, edit and produce a variety of press releases, speeches, and other promotional materials, including a bi-weekly internal newsletter for staff of 1,700• Edit, update and coordinate the publication of the Santa Clara County Public Schools Directory and Master Calendar for countywide distribution• Co-produce special events, including the annual Teacher Recognition Celebration, Young Artists Showcase and school site ribbon cuttings

San Jose, Calif.

Social Media. Set up and maintain social media accounts and cultivate daily activity consistent with MAC calendar and its constituents. Monitor MAC's web analytics to increase audiences. Monitor trends in social media tools and applications to ensure optimization of platforms.Community Engagement. Implement MAC's communication strategy, coordinate with stakeholders across all channels and platforms to ensure consistency and effectiveness to optimize range and delivery of messages. Maintain and Evolve Press Database. Post and promote events and stories to appropriate community newspapers and outlets. Distribute press releases and key messages to targeted audiences. Graphics Projects. Produce up to four newsletters annually including graphics, photography and implementation of print process, print quotes from concept to mail distribution and posting on web. Also produce compelling digital and print graphics for flyers, events, e-mail blast, web, invitations, among others. Interactive project planning, design and execution. Other Duties. Maintain MAC's website: update and upgrade as required. Provide weekly updates to Executive Director and other administrative staff. Attend development/fundraising and other off-site events as needed.

Milpitas, California

Serving as a liaison between readers and news staff with consumer satisfaction in focus by:• Developing sources, breaking news and producing strong enterprise pieces for schools, community and other special sections and projects• Managing, coordinating, writing and editing material for special education-based projects, including the annual Back to School and Graduation sections and bi-annual magazine GOPLAY!• Attending community events and school board meetings• Launching and maintaining social media outlets, including Facebook and Twitter feeds which have reached more than 3,000 likes and 530 followers (and growing)• Managing online projects including updating all three of our websites (Milpitas Post, Fremont Bulletin and Berryessa Sun) on a weekly basis, and overseeing the annual Best of Milpitas and Best of Fremont

• Reported concurrently on the Los Gatos-Saratoga High School District, and the Campbell, Los Gatos and Saratoga union school districts• Wrote feature, profile and human-interest pieces that resonated with their respective communities• Engaged our readers by turning state and national issues into hyper-local article topics

• Write, research, interview and transcribe for feature community articles.

• Kept a keen eye on the newspaper’s production cycle by copy editing with a fine-toothed comb and approving pages to be sent to the printing press• Translated complex agenda items from Los Altos Hills City Council meetings into understandable issues through comprehensive articles• Managed special sections and projects from start to finish by overseeing and participating in the layout of pages in addition to writing, editing and assigning articles and photographs

• Wore many hats by editing for AP and house style at the copy desk, laying out newspaper pages daily and writing breaking news as a reporter.

• Used Adobe InDesign to layout all editorial pages.• Assigned and edited articles using AP style and Daily style from staff writers.• Wrote bimonthly editorial columns.• Wrote a variety of articles including: arts and entertainment, news, sports and opinion.

•Coordinate with Art Director, Associate Art Director, Managing Editor and Production Manager, meet with artists and photographers and assist Art Director with layout and design of magazine.