Shannon O'Brien Email & Phone Number

Sydney, NSW, AU

Farmers Branch, Texas, US

I oversee a global technology team that consists of:1/ Technology: support desk, systems implementation specialists, system trainers and IT.2/ Innovation: program & project managers, product owners, process engineers, business analysts, data specialists, QA, and architects.Together with our franchise partners, we are transforming the pool industry.System.

Farmers Branch, Texas, US

• Defined the Poolwerx innovation strategy, which is our North Star for growth
• Implemented a change management plan to bring the franchise network along the journey with us
• Reimagined our approach to project delivery to ensure we can de-risk the execution of our innovation roadmap
• Educated the network on what it means to have an innovator's mindset in everything that we do to create a culture of innovation

USA, US

• Bringing a start-up mindset to complex’s problems for Fortune 500 companies.
• Led the physical and digital experience design for Deloitte’s Smart Factory @ Wichita, working alongside technologists, architects, brand designers, creatives, and manufacturing experts (...ask me about SPOT and the.
• Led research, concept development and prototype design of a government tool aimed at reducing people's reliance on single-occupant driving to reduce emissions.
• Led the product strategy, roadmapping, and design of a small business tool backed by three of the largest fortune 500 companies.
• Led concept development, design, user testing, and roadmapping of a new smart home proposition being developed by a leading insurer.
• Led a series of innovation sprints to fuel the digital transformation effort of a leading global bank.

USA, US

Milton, Queensland, AU

• Advising PoolWerx's global board and CEO through a digital transformation that ensures the company secures its place in a technology-driven world.
• Led a concept sprint to expand the innovation backlog
• Advising on agile methods to de-risk the launch of new initiatives
• Advising the board on technology adoption decision
• Advising on vendor selection
• Advising the board on their approach to working with young entrepreneurs in the industry

Shannon is a socially-minded entrepreneur focused on putting an end to "burn-out" in our always-on society. The team at THINKNOO are reimagining a healthier way to enjoy coffee and get more out of life. Together, they collaborate to create a smarter coffee experience using what nature gave us, natural superfoods.Shannon and his co-founder, Steven, have.

London, GB

• Applying design thinking to business, creative and product challenges to rapidly ideate, validate and prototype concepts.
• Led a sprint for a large pharmaceutical to breathe life into a dying denture product that changed the way children care for the elderly
• Led a design sprint for a large telco to shift the reliance on in-storetop-ups that changed the pay-as-you-go business model
• Led a sprint in Indonesia for a global FMCG brand to encourage disenfranchised store owners to stock a product that empowered a step-change in the way they interact with small retailers
• Led the development of a five-year flavour innovation pipeline for a global snack brand
• Led a ground-up UX project for a software security company to change the way they looked at Trialware and encouraged them to rethink their business model

Single Speed Project, otherwise known as S2P Bikes, is determined to democratise the low maintenance, no grease bike. The brand was built on a passion for riding but we were sick of the ridiculous mark-up distributors were putting on the low quality bikes.With just two bike enthusiasts, we built the business from the ground up including manufacturing.

Chicago, IL, US

• Transitioning media thinking, ‘placements’, into big ideas that transcend culture.
• Developed a behavioural science training program to enrich the agency’s thinking.
• Mentored a university graduate into a unique opportunity in the innovation department.
• Injected an innovative media approach into a historically traditional media client.

New York, NY, US

• Applying behavioural science and data to media challenges in order to unlock creative opportunities. Achievements:
• Developed a strategy that was presented to Initiative’s APAC board for embodying innovative thinking
• Collaboratively developed the key strategic thought for 2 pitch winning ideas (Cancer Council & Simplot)
• Acquired $100K of free media for HeartKids, a Pro Bono charity client I volunteered for through Unltd.
• Developed the concept for a series of behavioural science articles to be published in trade press on behalf of Mediabrands
• Developed & implemented a bi-annual intensive internship program to harbour the best young talent

Sydney, NSW, AU

• Analysing advanced analytics to recommend and implement complex user experience opportunities.Achievements:
• Increased Hyundai’s on site test drives by 89% through streamlining the user experience
• Consistently managed annual PPC budgets upwards of $15M
• Implemented a category first sequential TrueView remarketing campaign for a large auto client
• Acquired advanced certifications across most major analytics and bid management platforms (GAIQ, AdWords, Kenshoo & DoubleClick)
• Planned & implemented advanced attribution modelling for two of Australia's largest auto client

Fortitude Valley, Queensland, AU

Digital planning, data analysis & consumer journey mapping were the primary functions of the role.

Milton, Queensland, AU

Milton, Queensland, AU

South Eveleigh, New South Wales, AU

Leader Scholarship Program, Leadership

Bachelor Of Business, Marketing And Management

Education record