Shannon Soper Email & Phone Number

Greater Los Angeles Area

The Bail Project is a national nonprofit dedicated to ending cash bail and advancing pretrial reform. As Director of Creative and Marketing, I oversee the organization’s shared, owned, and paid media strategies, ensuring cohesive brand development and impactful public engagement. Key accomplishments include:• Leading comprehensive brand development initiatives to ensure consistent messaging across all platforms.• Managing the creation and execution of national marketing campaigns to increase visibility and drive support for systemic reform.• Overseeing dynamic content strategies across social media, digital platforms, and multimedia channels, crafting compelling narratives that amplify the organization's mission.• Driving the organization's paid media efforts to optimize campaign reach and influence.• Steering web development and digital strategies to create a seamless, engaging user experience for stakeholders and supporters.• Spearheading influencer partnerships and collaborations that broaden the organization's impact and mobilize public action.

Greater Los Angeles Area

Founded Studio Vism to provide affordable, high-quality video and multimedia production services for nonprofits. With support from a City of Los Angeles grant, we've helped organizations amplify their messages and create impactful campaigns through tailored media solutions, including:• Producing a wide range of content, from social media clips to national television ads.• Collaborating with notable clients like ACLU SoCal, Black Lives Matter, JusticeLA, and MomsRising.• Delivering cost-effective solutions for mission-driven organizations to expand their reach.

Greater Los Angeles Area

As the first Communications Director of Dignity and Power Now, I led the organization's marketing, creative strategy, and public relations efforts, supporting its mission to defend the dignity and power of incarcerated people, their families, and communities. Key achievements include:• Leading the communications strategy for the creation of LA County’s first civilian oversight board.• Guiding the successful advocacy campaign that halted the construction of two new jails.• Collaborating on strategic policy change campaigns such as JusticeLA and Reform LA Jails, which redirected resources toward community care.

At PETA, I developed and executed campaigns targeting college audiences, building strong relationships with student groups and administrators to promote animal rights advocacy. Key contributions include:• Launching the "Vegan Report Card" platform, a groundbreaking tool that ranked colleges on their vegan-friendliness.• Leading 100+ campus tours and concert activations, including peta2's Glass Walls Exhibit and the popular "Animals Don't Smoke" and "WTF" campaigns during Vans Warped Tour.• Mentoring and overseeing PETA's first paid campus representative program, driving engagement at over 70 campuses.