Shannon Smith Kohn Email & Phone Number

Denver, Colorado, United States

Lead Rockies and East regional sales for natural performance portfolio brands Smartwool and icebreaker via brand-level agency management and collaboration. Manage internal sales team and key accounts. Strategic sales planning, marketing, detailed analytics and tracking, open communication, and service orientation. Results: in-territory brand momentum, agency engagement, and account growth.Mastery of off-price business, strategy, inventory, and account management. Results: enhanced brand environment, clean seasonal sell thru, positive margin, and account partnership. And … I apply my retail background to the wholesale landscape with a deep understanding of brand story and seasonal lines, ability to show, present, and pivot, and come to the table with a collaborative, connecting mindset. I partner with others and represent sales across internal and external teams, loving the role of resource, problem-solver, mentor, and support.Engagement: Advocacy & Action Team Lead, Inclusivity Team, Multi-Year Scrappy Award Winner & Pinnacle Award Nominee, Ski/Ride/Hike/Volunteer with our team at every opportunity!

Vail, Co

Train Vail snow sports school staff and provide inspiring on-snow experiences for clients of all ages and abilities. I provide a shared passion for the sport and love to train and coach, producing learning moments for my crew whether they are new instructors, mountain kids, or day-one skiers. Finally, I have developed leadership, strategic decision making, professional presentation, communication, and feedback skills thru my experiences teaching on the mountain.Certifications:- PSIA (Alpine) Level 3- AASI (Snowboard) Level 1- Children's Specialist 1- Freestyle Specialist 1Clinics:- New Instructor Training: application to integration of teaching model, skills concept, and fundamentals.- Developing Instructor Training: skills concept exploration, teaching kids bag of tricks, process clinics.- Children's Specialist Prep: exam clinic preview including scenario teaching, facilitation, and feedback.

Vail, Colorado

Opened two Vail Resorts Retail partner stores to stellar market success: Icebreaker in Fall 2012 and Patagonia in Fall 2013, exceeding initial projected sales by as much as 30% and establishing Patagonia as VRR’s most productive partner store. Managed Patagonia expansion in Winter 2015-16 to meet market demand in Vail's best retail location.Managed store openings, budget, sales, staff, merchandise, and programming. Promote creative and engaging marketing and events to drive sales. Create brand connection with Vail's athletic and snow sports community. VRR Leadership Roles: - Created Epic Promise campaign kickoff event for VRR team, increasing fundraising penetration.- Trainer and curriculum developer for VRR's inaugural staff training program.- Led and analyzed VRR pilot program to restock and merchandise stores, boosting sales and service. - Managed ski hardgoods department for VRR Vail's major 2016 fiscal year-opening sale. - Policy development team, rewriting VRR policy and SOPs.- Wrote VRR event marketing guide and mentor event development.- Partnered with Special Orders department to navigate and rewrite procedure changes, driving SO sales.Brand Partnership:- Drive visual merchandising standards, fixtures, and strategy thru store opening and expansion.- Developing revisions to streamline VRR/Patagonia repair procedures for all stakeholders and guests.Event Marketing:- Unbroken Ground Film Screening and Patagonia Provisions Promotion (Patagonia, 2017)- Climate Change Speaker Eric Larsen benefiting Snowriders International (Patagonia, 2016)- DamNation Film Screening benefiting Eagle River Watershed Council (Patagonia, 2014)- Community Recycling Lecture Series (Patagonia, 2014)- Sponsor of Vail Snowshoe Event, Partnered with Vail Recreation District (Icebreaker, 2013)- Sponsor of Weekly Trail Runs and Yoga, Partnered with Vail Vitality Center (Icebreaker, 2013)

Vail, Co

Promote and sell K2 skis and gear with a focus on driving women's-specific product. Provide approachable and passionate information thru product sales, special events, social media, and personal chairlift conversations. In a nutshell: I narrow the overwhelming ski wall by explaining ski shapes and profiles to clients, driving consumer confidence, purchases, and excitement for all types of skiers.Events:- SIA Snow Show On-Snow Demo- K2 Product Development Ski Testing- Labor Day Ski Sales- K2 University Ski Clinics- Skadi Vail Women's Ski Fest- International Women's Ski and Snowboard Day

Vail, Co

Managed all operational, programming, membership, retail, and marketing aspects of a high-end, wellness-oriented athletic facility, increasing net revenue 156%. Strategized business development to increase potential and drive results. Led a team of 40+ employees to provide stellar, relationship-building service and athletic coaching. Accomplishments:- Software Conversion - Implemented Mind Body Online, integrating club and spa applications.- Retail Development - Created new business unit, increasing sales 537% over six years.- Property Renovation - Managed guest reception and locker room redesign.- Website Redesign - Reimagined web presence, mapped site, wrote copy, and managed contractor.- Strategic Programming - Engaged members and guests, increasing class participation 70%.- Capital Improvement - Facilitated club fitness equipment purchase, revitalizing operations and esthetic.

Mt. Hood, Or

Managed 300+ ski and snowboard supervisors, instructors, assistants, equipment operators, and sales staff. Trained staff in quality snow sports skills and education, customer service, strategic operations, and child relations. Maintained responsibility to budget while maximizing guest experience and departmental profit.This role kicked off my operations management experience by building on my progressive responsibilities at Mt. Hood Meadows and integrating them with my passion for teaching and skiing. I started teaching skiing at Mt. Hood Meadows in 1997, had supervised within their children's programs, and had just acquired my Level III certification. I gained my leadership voice in this position, and learned how to manage people who were managing others.

Portland, Or

Shared responsibility for the success of a $2.5 million annual fund campaign. Directed marketing messages through email, mail, telephone, and personal solicitation. Planned college-wide events, creating lasting connections between the college and its constituents. Managed and trained volunteers and staff in successful fundraising techniques. Project manager for email and online giving services and for fundraising software implementation.I gained a great deal of marketing acumen in this role, working to identify, connect, and communicate with a target market to produce a specific result: giving and engagement. Additionally, I forged relationships cross-departmentally, partnering the development office with student services, career services, admissions, conference and events planning, faculty, public relations, and alumni relations. Working together strengthened Reed's programs and events, and developed skills of partnership and service-orientation that I integrate into my work today.

Master Of Business Administration - Mba, Graduate Certificate - Marketing Management

Ba, Sociology