Shannon Peffley
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Shannon Peffley Email & Phone Number

Head of Connections and Experiences at CPG Xperience
Location: Greater Harrisburg Area, United States 14 work roles 2 schools
1 work email found @shepherdsconsultinggroup.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Head of Connections and Experiences
Location
Greater Harrisburg Area, United States

Who is Shannon Peffley? Overview

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Shannon Peffley is listed as Head of Connections and Experiences at CPG Xperience, based in Greater Harrisburg Area, United States. AeroLeads shows a work email signal at shepherdsconsultinggroup.com and a matched LinkedIn profile for Shannon Peffley.

Shannon Peffley previously worked as Vice President of Sales East at Good Now Foods and Direct of Sales- Key Accounts East at Good Now Foods. Shannon Peffley holds Business, Management, Marketing, And Related Support Services from Ivy Tech Community College-Lafayette.

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{first}@shepherdsconsultinggroup.com
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Profile bio

About Shannon Peffley

For several years, I have felt a desire to pass on the information I have from my experience and knowledge to see other people and companies grow and succeed. My goal at Shepherds is to empower you to lead your company in a direction for success, to be proud of, and for others to want to follow. We want to increase your productivity, your sales, and your bottom line, while simultaneously decreasing your workload, reducing your stress and frustrations, and being a "one-stop-shop" for all of your CPG solutions. We are here to provide advice, guidance, suggestions, solutions, make connections, and open doors. We have a network of both vendors and buyers ready to add to your business. I am a fourth-generation entrepreneur. I spent my childhood evenings and weekends working in the family businesses earning my "swequity." I grew up discussing business with my family every day. The saying "the only constant in life is change" certainly applies in business, and more than ever before in the Post-Covid landscape we have seen constantly rising expenses, raw materials costs and shortages, and inflation. Understanding your business and your industry is one of the keys to success. I have learned an enormous amount and made a vast rolodex of connections working the last ____ years in the food, beverage, transportation, and logistics industries. I have experience on all sides of the CPG industry including but not limited to direct-to-consumer and eCommerce sales, wholesale, vendor management, transportation and logistics, warehouse management, and directing entire teams. _______Mentorship. It is how we as humans learn and grow. We take what others have done and expand upon it. We do not repeat the same mistakes. We enhance the successes. Often when in the weeds it is hard to come up for air. Often when so invested and involved in our own company it is hard to see things objectively. Having an experienced mind who has been there, has the knowledge, knows what works and what fails, and has the rolodex to open doors, not to mention is a great sounding board is invaluable. We are here to do that for you.Reach out today and let me know how we can help lead you and guide you to success!717-982-9644

Listed skills include Sales, Sales Management, Retail, Customer Service, and 28 others.

Current workplace

Shannon Peffley's current company

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CPG Xperience
Cpg Xperience
Head of Connections and Experiences
Harrisburg, PA, US
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14 roles · 20 years

Shannon Peffley work experience

A career timeline built from the work history available for this profile.

Head Of Connections And Experiences

Cpg Xperience

Harrisburg, Pa, Us

Vice President Of Sales East

Current

Seattle, Wa, Us

Oversee sales in the East and Midwest. Working with brands and retailers across all channels. Bringing on new brands and helping them grow in the retail channel.

Mar 2024 - Present

Direct Of Sales- Key Accounts East

Seattle, Wa, Us

Jan 2024 - Mar 2024

Mid-Penn Girls Lacrosse Assignor

Current

Us

Girls Lacrosse official for over 17 years. I have been the Mid-Penn Assignor for the last 6 If you are looking for an assignor for your next tournament or need officials for a club game please reach out. Laxassignorsp@gmail.com

Mar 2003 - Present

Rafting Guide

Rivers Expeditions

Seasonal job when I have timeRafting 2 world class rivers the New River and the Gauley River both ranked in the top ten in the Country. Teaching new and returning customers how to raft and navigate through class I-V+ rapids

Apr 2010 - May 2024

Fractional Director Of Sales And Operations

Food broker (taking new products to market, helping with all facets of the product life cycle from sourcing ingredients, to manufacturing, to sales, to delivery of products, to marketing.) Have worked with some of the top retailers and distributors including UNFI, KeHE, Vistar, Core-mark, NCD, Eby-Brown, C&S, Giant, The Fresh Market, Raley's, Publix, HEB, Wholefoods, Kroger and many more. Food and Beverage (Manufacturing, Purchasing and Inventory Control, Processes, Setup, Equipment, Training, Sales, Marketing, Pricing, Shipping)Sales TrainingSmall Business (Start-up, Raising Capital, Business Plans, Coaching, Website, Social Media, Marketing)Social Media Content PostingTransportation Industry (DOT, Safety, Hazmat, Leasing or Purchasing Equipment, Rates, Recruiting, Training)Logistics (Warehouse Setup and Optimization, Purchasing and Inventory Control, Training and Safety)www.Shepherdsconsultinggroup.com

Jun 2017 - Jan 2024

Sales Director

Chicago, Illinois, Us

In less than 6 months we’ve built this it up from zero to over 4000 locations across US and into Canada!

Nov 2021 - May 2022

Director Of Sales And Marketing

Mechanicsburg, Pennsylvania, Us

2021 was a record sales year for the company. We made the proper adjustments during the 2020 year knowing we were going to have a huge year ahead. We were able to make our production facility more efficient so that we could produce more with less people. We slowly started changing our packaging to appeal to the grocery store space.

Oct 2019 - Nov 2021

Operations Manager

K&W Tire Company

Managing day to day operations of warehouse and drivers.SchedulingInventory RoutingCreating and Implementing new processesHiring and training new employees

Nov 2017 - Feb 2019

Northeast District Manager

Saint Louis, Missouri, Us

Ensures consistent time-sensitive delivery of customer’s freight on daily basis. Works with service vendors to maintain high level of customer satisfactionMaximizes line haul efficiency, monitors workflow and communicates with service vendors for optimal utilization of equipment and resourcesCommunicates with other company managers, offices and outside vendors to ensure customer commitments and expectations are met or exceeded dailyManages local workforce, including dock and office staffDocuments and resolves problem situations in a timely, thorough mannerRelays pertinent operations information to corporate office on service issues, claims, safetyOngoing travel, scheduled and as-needed to customer’s facilities, other company locations and service vendor operations

Aug 2016 - Jul 2017

Ne Operations Manager

Isp Logistics

As the operations manager for the NE it is my responsibility to make sure all drivers depart and arrive from each of their locations on time. I am also responsible to make sure the drivers are completing their DVR and Log books staying in compliance with DOT regulations. Making sure all truck PMs are done on time and that trucks are safe to be on the road.

Dec 2015 - Nov 2016

Founder/Owner & Bread Baker

Harrisburg, Pa, Us

June 1st 2012 after only talking less than two weeks my wife and I decided to open up a Gluten Free and Allergen Free Bakery. July 5th 2012 we had our health inspection and July 6th we both put our two week notices into our full time jobs. Without business loans we put everything we had into our business and within 6 months we could not keep up with the business. In February 2013 we developed a shelf stable Gluten Free, Dairy Free, Egg Free bread with a one of a kind quality taste and texture.We started serving colleges (Dickinson University, Shippensburg University, Arcadia, Swarthmore, Haverford, Bryn Mawr, John Hopkins and University of Pennsylvania), grocery stores (Giant foods, Stauffers of Kissel Hill and a few other small mom and pop health food stores), and Foodservice companies (Parkhurst Dining, Eat'N'Park, Compass Group, Bon Appetit, Sodexo) as well as some distributors such as FreshDirect and Peapod.We were growing quickly and had several people interested in opening up Betsy’s Bakery Franchises. In May 2014 for circumstances out of control were forced to close both of our retail locations as well as our wholesale. We were down but not out, July 2014 we reopened the wholesale part of Betsy’s back up in a 6000 sqft facility and we are back up and running as of the beginning of August. Our facility is 100% gluten free and Kosher Certified. We are co-packing for a few companies and always looking for more.Our retail location is reopened as of February 12th, 2014 and provides a safe place for local customers to purchase our products and we are always looking to franchise. If you or your company would be interested in carrying Betsy’s Products or looking for a co-packer or private label please email me at Shannon@betsysbakery.com.

May 2012 - Dec 2015

Operations Manager

D And F Distributing

D & F is a C-store Distributor in Central Pa. Yearly sales are $12-$15 million.My responsibilities at D and F were the day to day operations managing 5-10 people from sales and inventory to purchasing, order picking and packing, and managing delivery drivers. I also was in charge of creating new sales territories that created over 100k in sales a week.

Jun 2003 - Mar 2012

Otr Driver

Miami, Fl, Us

I was an over the road driver at Ryder. I was also on the Ryder safety team and help lead training of new drivers.

2007 - 2010 ~3 yrs
2 education records

Shannon Peffley education

Business, Management, Marketing, And Related Support Services

Ivy Tech Community College-Lafayette

Business Administration And Management, General

Hacc, Central Pennsylvania'S Community College
FAQ

Frequently asked questions about Shannon Peffley

Quick answers generated from the profile data available on this page.

What company does Shannon Peffley work for?

Shannon Peffley works for CPG Xperience.

What is Shannon Peffley's role at CPG Xperience?

Shannon Peffley is listed as Head of Connections and Experiences at CPG Xperience.

What is Shannon Peffley's email address?

AeroLeads has found 1 work email signal at @shepherdsconsultinggroup.com for Shannon Peffley at CPG Xperience.

Where is Shannon Peffley based?

Shannon Peffley is based in Greater Harrisburg Area, United States while working with CPG Xperience.

What companies has Shannon Peffley worked for?

Shannon Peffley has worked for Cpg Xperience, Good Now Foods, Piaa, Rivers Expeditions, and Shepherds Consulting Group.

How can I contact Shannon Peffley?

You can use AeroLeads to view verified contact signals for Shannon Peffley at CPG Xperience, including work email, phone, and LinkedIn data when available.

What schools did Shannon Peffley attend?

Shannon Peffley holds Business, Management, Marketing, And Related Support Services from Ivy Tech Community College-Lafayette.

What skills is Shannon Peffley known for?

Shannon Peffley is listed with skills including Sales, Sales Management, Retail, Customer Service, Inventory Management, Operations Management, Food, and Bakery.

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