Working with both for and non profit clients, I work to efficiently manage online and digital communications, marketing, and fundraising efforts. -Online Marketing Strategy including paid and earned media placements-Email Marketing including copy-writing, editing, A/B Tests, and Analytics reporting-Analytics Review and Reporting-Website Usability Strategy-Digital Project ManagementOur amazing clients include, but are not limited to: Greenpeace International, Amnesty International, Covenant House International New York, Canadian Hunger Foundation, OSPCA, Sharp Magazine.

Assist in marketing, communications, and fundraising efforts for the Bloomfield Centre for Creativity, a local organization.

Freelance copy-writer specializing in advocacy and fundraising.

-Research-Copy-write-PromoteI research, review, and produce petitions and actions for Care2.com that are specific to Canadian issues. I work to provide content that is relevant and important to Canadians, from Environmental Concerns to Social Justice, Health and Wellness to Government Accountability, Animal Welfare and International Development. This gives people a space where they can not only learn about an issue, but take action and turn real concern and outrage into tangible actions.

Develop and execute media and marketing campaigns for Inbox's clients both for and non-profit. Working in the digital and traditional space, Shannon creates effective media solutions for clients.

-Built the marketing department at hjc, was responsible for the management of large client budgets in multiple currencies, reporting to both accounts payable and receivable.-Responsible for annual media plans for large multi-national campaigns.-Independently managed search engine marketing, social media outreach and marketing for clients.-Responsible for presenting media plans to executive directors, marketing and communications directors and other client side decision makers.-Has managed award winning and successful advocacy campaigns in the European Union pushing for legislation reform.-Proficient in a number of emerging digital trends including social media, sms and text based media, e-mail marketing and video use. Invited to speak at a number of National and International conventions on these topics.-Inspired copy writer for fundraising appeals, advocacy messages, e-newsletters, tweets, facebook pages and text messages. -Worked closely with the hjc design team to produce the most relevant and original creative design for all campaigns. -Wrote in-depth pre and post campaign analysis relying on sophisticated analytics tools.

Responsible for social media and digital outreach for the large Canadian animal rescue organization.

-Responsible for all clients Search Engine Marketing campaigns including optimization and reporting.-Compile Search Engine Marketing data and write status reports and present to various clients on a weekly basis.-Assist with media buys for all mediums, particularly online and integrated campaigns.-Consult on media plans and work to develop and revise according to changing interactive trends and client needs.-Analyze data and write post campaign reports, present information and recommendations to directors and clients.-Strategic analysis of media research, trends and competitive tracking.-Cost analysis and negotiations.-Attend various interactive seminars, including the Interactive Advertising Bureau and adClub events. -Part of a small core team responsible for all online media at Genesis Media Inc.

Please refer to Genesis summary