Shannon Smith Email and Phone Number
Climate tech sales executive with a passion for leveraging data, insights and creativity to consistently deliver results. I bring a collaborative approach and analytical mindset to solving the complex problems facing businesses today. I’m known for being a hands-on leader driven by genuine curiosity. Armed with McKinsey strategy consulting discipline and Morgan Stanley-trained financial rigor, I’ve successfully built and led sales and marketing front-line teams across a variety of publicly-traded and venture-backed start-ups. My experience spans national omni-channel consumer brands including Sephora, Williams-Sonoma and J. Crew, SMB online financial lending products, and venture-backed clean tech/green energy residential products. Specialties: Climate tech, Clean tech, Sales, Marketing, Revenue Management, Business Strategy, P&L Management, Digital Innovation and Marketing, B2C and B2B Marketing, Acquisition, CRM, Social Media, Online Marketing, Content Marketing, Consumer Marketing, Small Business Segment Marketing; Customer Experience Management, Partner Management, Account-Based- Management, Strategy Consulting, Change Management, Business Development.
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Chief Commercial Officer (Cco)Chestnut Carbon Aug 2023 - PresentNew York, New York, United StatesLeading commercial organization for Chestnut Carbon, a developer of high-quality, nature-based carbon offsets. Helping corporate clients meet their Net Zero goals.
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Chief Growth OfficerDandelion Energy Mar 2021 - Jun 2023New York, United StatesLed the commercial sales organization for a venture-backed Series B clean energy start-up. Dandelion is disrupting the $16B home heating and cooling industry with our proprietary product and service offering for residential geothermal in both B2C and B2B channels, selling home systems directly to consumers as well as national and regional home builders. Responsible for inside sales team, sales operations & strategy, new channel development and marketing.• Drove consistent quarter-over-quarter top-line sales growth while improving marketing effectiveness to bring down customer acquisition cost by 50%• Increased sales productivity with average sales per representative +40%. • Developed and launched a GTM strategy for geothermal offering for production home builders -
Senior Vice President, Marketing & Sales EnablementOndeck Jun 2018 - Dec 2020New York, NyLed marketing organization and sales operations. Responsible for direct lead generation, conversion optimization, retention marketing, brand and content marketing and PR.Managed strategy and ensured consistent prospect and customer experience across digital marketing channels (SEM, SEO, web advertising, affiliate marketing and email), and traditional offline channels. Developed brand positioning and strategy, differentiated product marketing, and Go To Market plans for new products and features. Led sales operations team supporting 100-person sales organization; responsible for managing and improving sales processes, new product launches, compensation and performance management. -
Vice President, MarketingOndeck Jan 2015 - Jun 2018New York, NyIncreased customer retention and LTV through new lifecycle email marketing, developed customer analytics dashboards and segmentation, and led both sales enablement (tools and processes for inside sales team) and marketing operations (marketing automation platform and Salesforce data integrations).
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Vice President, MarketingJ.Crew Jan 2013 - Oct 2014New York, NyManaged all direct marketing channels including email, catalog, direct mail, and the J. Crew private label credit card program. Led J. Crew effort in revolutionizing using customer data to more effectively communicate with customers across digital channels. Transitioned company to a self-service data platform for customer analytics, dashboard metrics and strategic insights. Developed integrated campaigns to increase customer retention across key segments. -
Chief Marketing OfficerVinfolio May 2011 - Jun 2012Led marketing strategy and execution across all digital channel for small start-up fine wine retailer. Developed integrated marketing strategy, including brand positioning, partnerships and digital channel allocation, to drive customer acquisition and retention campaigns. Improved email program, SEM and website user experience to drive sales growth. -
Vice President, Loyalty Marketing/ Beauty Insider ProgramSephora Aug 2007 - Apr 2011Responsible for evolving Sephora's customer loyalty program, Beauty Insider, and the customer analytics used to evaluate and measure program success. -
Director Of MarketingWilliams-Sonoma Jul 2002 - Apr 2006San Francisco Bay AreaDirector of Marketing for the Pottery Barn Kids brand within the Williams-Sonoma family of brands. Developed and executed marketing programs using catalog, email and partnerships to drives sales in three channels (catalog, Internet, retail). -
Strategy ConsultantMckinsey & Company Sep 1999 - Apr 2002Strategic consulting, specializing in retail industry and consumer relationship marketing functions. -
Direct Marketing AnalystJ. Crew Jan 1996 - Jun 1997Marketing analyst in catalog circulation department. Managed partnerships and analyzed promotions and discount offers.
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Investment Banking AnalystMorgan Stanley Jul 1993 - Jun 1995Investment banking analyst for retail and apparel clients.
Shannon Smith Education Details
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Business Honors, Finance
Frequently Asked Questions about Shannon Smith
What company does Shannon Smith work for?
Shannon Smith works for Chestnut Carbon
What is Shannon Smith's role at the current company?
Shannon Smith's current role is Chief Commercial Officer, Sustainability and Clean Energy.
What schools did Shannon Smith attend?
Shannon Smith attended Northwestern University - Kellogg School Of Management, The University Of Texas At Austin.
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Shannon Smith
Dunedin, Fl9ey.com, walterinvestment.com, allfactsarefriendly.com, za.ey.com, aol.com, walterinvestment.com, americanlandlease.com, ramshillgolf.com, ramshillgolf.com -
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Shannon Smith
Charlotte, Nc5abundantpower.com, lavenirgroup.com, bluepointcapital.com, bluepointcapital.com, pointguardtech.com4 +170427XXXXX
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Shannon Smith
Healthcare Recruiter | Currently Hiring In Dallas/Fort Worth, TxDallas-Fort Worth Metroplex2humana.com, telusinternational.com
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