Shannon Smith Email & Phone Number

New York, New York, United States

Leading commercial organization for Chestnut Carbon, a developer of high-quality, nature-based carbon offsets. Helping corporate clients meet their Net Zero goals.

New York, United States

Led the commercial sales organization for a venture-backed Series B clean energy start-up. Dandelion is disrupting the $16B home heating and cooling industry with our proprietary product and service offering for residential geothermal in both B2C and B2B channels, selling home systems directly to consumers as well as national and regional home builders. Responsible for inside sales team, sales operations & strategy, new channel development and marketing.• Drove consistent quarter-over-quarter top-line sales growth while improving marketing effectiveness to bring down customer acquisition cost by 50%• Increased sales productivity with average sales per representative +40%. • Developed and launched a GTM strategy for geothermal offering for production home builders

New York, Ny

Led marketing organization and sales operations. Responsible for direct lead generation, conversion optimization, retention marketing, brand and content marketing and PR.Managed strategy and ensured consistent prospect and customer experience across digital marketing channels (SEM, SEO, web advertising, affiliate marketing and email), and traditional offline channels. Developed brand positioning and strategy, differentiated product marketing, and Go To Market plans for new products and features. Led sales operations team supporting 100-person sales organization; responsible for managing and improving sales processes, new product launches, compensation and performance management.

New York, Ny

Increased customer retention and LTV through new lifecycle email marketing, developed customer analytics dashboards and segmentation, and led both sales enablement (tools and processes for inside sales team) and marketing operations (marketing automation platform and Salesforce data integrations).

New York, Ny

Managed all direct marketing channels including email, catalog, direct mail, and the J. Crew private label credit card program. Led J. Crew effort in revolutionizing using customer data to more effectively communicate with customers across digital channels. Transitioned company to a self-service data platform for customer analytics, dashboard metrics and strategic insights. Developed integrated campaigns to increase customer retention across key segments.

Led marketing strategy and execution across all digital channel for small start-up fine wine retailer. Developed integrated marketing strategy, including brand positioning, partnerships and digital channel allocation, to drive customer acquisition and retention campaigns. Improved email program, SEM and website user experience to drive sales growth.

Responsible for evolving Sephora's customer loyalty program, Beauty Insider, and the customer analytics used to evaluate and measure program success.

San Francisco Bay Area

Director of Marketing for the Pottery Barn Kids brand within the Williams-Sonoma family of brands. Developed and executed marketing programs using catalog, email and partnerships to drives sales in three channels (catalog, Internet, retail).

Strategic consulting, specializing in retail industry and consumer relationship marketing functions.

Marketing analyst in catalog circulation department. Managed partnerships and analyzed promotions and discount offers.

Investment banking analyst for retail and apparel clients.

Mba

Bba, Business Honors, Finance

Activities and Societies: Alpha Chi Omega sorority