Shannon Pruitt Email & Phone Number

Manhattan Beach, Ca, Us

Los Angeles, Ca, Us

New York City, Ny, Us

Los Angeles, California, Us

Board member of Versus Systems, a prizing and promotions engine allowing publishers, developers and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real world prizes inside their content.Board member of Versus Systems, a prizing and promotions engine allowing publishers, developers and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real world prizes inside their content.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

New York, Ny, Us

New York, New York, Us

Lead the portfolio of Walt Disney Networks Omni-channel media strategy and investment business at Horizon Media. Collaborate with Network CMOs, marketing and media to teams to identify, segment and build the most impactful media plans to connect with audiences for all network shows and initiatives; including: ABC, ABC News, FX, Freeform, Disney Channel Worldwide and Disney JR.

Los Angeles, Ca, Us

As global CMO and SVP, Creative for The Honest Company, Shannon was responsible leading and developing all brand and product consumer communication strategies and activation plans. As CMO, Shannon organized and led her team to deliver on a truly integrated consumer experience across brand, direct-to-consumer, mobile app, SEO/SEM, retail, retail.com (Honest, Target and Amazon), PR, creative, media, content, CRM, Direct Mail, social, influencers, talent, experiences, and partnerships to reflect a consumer-led ecosystem approach. She collaboratively developed new brand value, purpose and communication guidelines and oversaw realignment of creative and media partners to ensure delivery of the most consistent and cohesive brand experience. Shannon also focused on integration at the intersection of brand with the company’s growth and performance objectives including leveraging a google analytics, Facebook/Instagram, SEO, CRM, Media Partners, as well as other 1st and 3rd party data inputs to more efficiently and effectively acquire and retain consumers. Relentlessly focused on being consumer-led, and aligning to authentic cultural and credible positioning, she oversaw development of a refreshed and measurement-focused consumer segmentation, brand architecture, creative, content, ambassador, media and social strategy.

New York, New York, Us

As the first ever global Chief Content Officer of Carat, part of Dentsu Aegis Network holding company, Shannon extended her expertise in data-led storytelling and content into impactful cultural and consumer branded content & entertainment experiences. With Carat's focus on personalized connection at scale, Shannon actively-led productizing Carat's proprietary data platform M1 through the lens of content to create marketing ecosystems that create personalized brand experiences across a consumer journey within a brand's paid, owned and earned marketing channels. From culturally aligned brand moments to programmatic and dynamic creative and content experiences, Shannon pushed the boundaries with publisher, creative, branded content and media partners to allow her team to drive measurable business outcomes at all stages of the consumer journey for her brand clients.

In her role at The Story Lab agency, within the Dentsu Aegis Network, she was a founding global member and led the North American business to profitability and 23 markets globally. Establishing the company including service offerings, operations, and all elements of corporate governance. Navigating the complex consumer space she developed and led the P&L, the team, and its clients through data sources, content and narrative strategies, influencer marketing, original content development, branded content/entertainment & media partnership programs with talent, tech platforms, media and creative partners. The first to monetize such services within the network helped the agency attract and retain the some of the world's most recognized brands including GM, Microsoft, XBOX, Pfizer Pharma, MasterCard, Mondelez, P&G, Diageo, Disney Parks, among many others. She also closely collaborated with media and content owners in new ways to leverage partner their consumer data and insights to drive innovative and new ideas and partnerships. Working on Joint Business Plans at the Dentsu Aegis Network level with the world's largest consumer tech brands including Google, Snap, Facebook/Instagram, Twitter, Spotify, iHeart, and Pandora she led the integration of content and production credits, as well as contextual added value options in the traditionally media and data only arrangements. Additionally, with her leadership at both The Story Lab and Carat she championed a different way of working with partners on behalf of her clients within their traditional investment practices; including driving conception, negotiation and implementation of all aspects of her client's marketing ecosystems which she and her team created and co-created award winning work with true data and insight led storytelling at the heart and measurable business outcomes.

Burbank, Ca, Us

As the Vice President of Integrated Solutions & Sales Development, Shannon worked within WB Digital Division to drive new and incremental revenue streams for WB and Telepictures. Working across properties like, The Ellen Degeneres Show, Extra, TMZ, Kids WB, and WB, Shannon led the creative and media packaging to drive an incremental $13MM in digital revenue in just over a year. Always with an eye for revenue opportunities, Shannon was the first to recommend, monetize and package talent-led social distribution and leveraged the increasing social landscape to drive additional revenue for both TV and Digital-led media packages through branded content and entertainment. Her understanding of how to leverage rights, talent, and custom developed advertiser solutions drove overall business growth for all distribution channels within WB and Telepictures.

Gb

Led all aspects of commercial and branded content/entertainment partnerships with clients in all categories across FM portfolio, American Idol, America’s Got Talent, The Price is Right, American Inventor, FM Digital, Atomic Wedgie, etc.- Grew revenue and P&L for integrated marketing division 600% in 2 years- Architected, negotiated and activated first music download rights deal for Idol with Apple - Commercial lead on Disney Parks/American Idol Experience at Walt Disney World - Led team in sales and packaging to handle all aspects of franchise monetization including branded content partnerships, co-sales with network and digital distribution partners (NBC, ABC Fox. MySpace, Yahoo, etc), live events, touring, and off-air license deals - Part of team to move Price is Right Live to Bally’s Casino

Us

Gb

Purchase, Ny, Us

Stamford, Connecticut, Us

Bachelor Of Arts (B.A.), Japanese Language And Literature

Master Of Business Administration (Mba)