Shannon has deep experience in building strategic, impactful and effective consumer storytelling platforms and campaigns that deliver connection through partnerships and platforms designed to drive measurable outcomes, build positive sentiment and create loyalty. Having uniquely worked on all sides of the consumer engagement business in both buying and selling capacities including brand, publisher, agency, and IP right's holder, Shannon now leads content and platform partnership innovation as well as BxP's partner diversity and inclusion initiatives in collaboration with BxP, Stagwell agencies and client initiatives around the world. Given her deep passion for inclusivity, In her role, she leads supplier diversity, as well as defining new service offerings and opportunities designed to drive revenue and outcomes for the agencies and their clients across content partnerships, sports, entertainment, gaming, the creator economy, AR/XR/VR and Web 3.. Previously, as the Chief Marketing Officer for The Honest Company, Shannon brought her consumer-led approach to build and scale The Honest Life. Shannon realigned the mission of the Honest Company and its over 100 products in baby, beauty, personal home care, while guiding the digitally native business to a modern and measurable omnichannel consumer experience. In her prior roles of 5 years within Dentsu Aegis Network Holding Company, as both Founder, CEO & President of The Story Lab and Chief Content Officer at Carat, she led the network to develop branded content/entertainment products and services that leveraged data & insights, culture and brand in order to craft and implement scaled measurable omni-channel campaigns and experiences for the consumers that were most valuable to her Fortune 100 brand clients.Prior to the agency, she led creative, marketing and Biz Dev & branded entertainment teams at entertainment powerhouses 19 Entertainment, Mark Burnett Productions, FremantleMedia & WarnerBros generating over 200 million in revenue across the companies.In addition to her role at Stagwell, she also holds a Public Board Member position with Versus Systems, a Private Board Position with Clokkemaker, an original member of The Brand Storytelling Advisory Board, as well as a member of the Steering Committee for DEI in the Creative Storytelling Business and the Branded Content Measurement Committee. She has recently joined the Snap AR Agency Council.She is a proud mother of 3 children, speaks Japanese, and is an active philanthropist for Angelman Syndrome among other causes.