Shannon Van Rassel Email & Phone Number

Innovative, action-oriented global marketing leader with demonstrated excellence in analysis, strategic planning and program execution across all functional areas of marketing and marketing communications. Data driven with an intense focus on bottom line results and marketing discipline. A collaborative leader who inspires innovation and who develops high performance teams. Track record of exceeding targets and driving profitable growth across a variety of sectors including: Telco, High Tech, Financial Services and Non-Profit.• Broad Marketing Experience: 20 years of broad experience including: Brand and Value proposition development; product development/management; execution of fully integrated programs across social, digital, broadcast and mobile. Recognized as an industry leader in Direct Response Marketing and Customer Relationship Management. Built the infrastructure and processes to centrally develop and execute marketing campaigns globally. • Insight-driven Strategist: Synthesizes and leverages large volumes of disparate data (customer data, research, market and competitive intelligence) in the planning and development of products and programs;• Passion for Results: Expertise in driving ROI by utilizing analytics, segmentation and models to develop profitable Acquisition, Churn Reduction and Revenue-Stimulation strategies. Instills a “test & learn” approach for continuous improvement. Proven track record of effective P&L management and bottom line growth.

Listed skills include Direct Marketing, Marketing Strategy, Marketing Communications, Market Research, and 46 others.